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Commercial Services Director

Company Overview

Age UK Lincolnshire is a well-established, highly successful and innovative organisation dedicated to improving the lives of older people through a wide range of high-quality community services. We are forward thinking, complex and dynamic and are looking for an exceptional individual to join our team.

In an ever-evolving health and care landscape, we are proud to be a trusted, consistent and safe pair of hands for the people and communities we serve. Our mission is rooted in creating a world where everyone can love later life, and we are committed to making a meaningful difference in the communities we serve.

Summary

We are looking for an ambitious, motivated self-starter to join us. Reporting directly to the Chief Executive, this is a commercially driven role which is responsible for generating income and overseeing all income generating services within the charity whilst also maintaining our charitable aims and ensuring that our clients are at the heart of our services and included in any developments.

As the Commercial Services Director, you will need to be commercially astute, forward-thinking, strategic and have a proven track record. Based in Lincoln, this pivotal role involves overseeing strategic initiatives that enhance our service offerings and uphold our commitment to quality and compassion.

As a member of the Executive Leadership Team, you will play a key role in shaping, developing and implementing the future of income generating services, as well as contributing fully to the wider strategic planning and development of the organisation. You will have overall responsibility for the delivery of income generating services as well as developing them across the geographical area to enable more older people to benefit; with particular focus on identifying, implementing and growing new income streams.

Head Office: 36 Park Street, Lincoln, LN1 1UQ
Hours of Work: 35 hours per week (optional four-day compressed week)
Salary: £60,874 per annum

Responsibilities

  • Develop and implement strategic plans to expand and improve the income generating services that we offer.
  • Lead and motivate multidisciplinary teams to deliver high-quality care, support and great customer service.
  • Embed monitoring systems to ensure that services provided are constantly evaluated and provided to the highest possible standard, gaining national standards where applicable e.g. Age UK Quality standards, CQC.
  • Manage budgets, resources, and operational efficiencies.
  • Drive innovation in service delivery tailored to the needs of older adults.
  • Foster a culture of continuous improvement and compassionate leadership.
  • Represent the organisation at industry events and community engagements.

About You

  • Proven experience in elder care management or senior healthcare leadership.
  • Excellent leadership, communication, and strategic planning skills.
  • Strong financial skills with the ability to develop, manage and deliver to budget.·
  • Consultation, negotiation and influencing skills including both internal and external stakeholders. ·
  • Have experience of working across professional boundaries and in partnership with a wide range of stakeholders.
  • Knowledge of industry regulations and compliance standards.
  • A motivated, talented and creative individual with a real focus of "leading through people."
  • A passion for improving the quality of life for older adults.

'Join us in making a lasting impact on the lives of older adults. If you are a strategic leader committed to compassionate older persons care, we invite you to bring your expertise to Age UK Lincolnshire—where your leadership can truly make a difference.'

Benefits

  • 28 days annual leave plus bank holidays pro rata dependent on days worked
  • Secure free parking
  • Access to the NHS discounts through the Blue Light Card
  • Currently operating a four-day working week
    (compressed hours - optional)
  • Training and development opportunities
  • Employee Assistance Programme (via telephone)
  • Staff discounts
  • On site restaurant

How To Apply

Please send:

  • A covering letter explaining your motivation to apply, how your experience has prepared you to be the Commercial Services Director for Age UK Lincolnshire and your ideas for the role.
  • A full CV (tailored to the role as advertised, highlighting relevant experience, knowledge and achievements).
  • Contact details for two referees (who will not be contacted without your permission following an accepted job offer).

Please send this information via email to the HR Manager, Sarah Nend via Sarah.Nend@ageuklincolnshire.org.uk

If you have any questions please contact Sarah on 07932 438569.

Closing Date: 31st March 2026

Interview Date: 10th April 2026

Role subject to Disclosure and Barring Scheme.

Use of AI 

At Age UK Lincolnshire we recognise that technology is changing the way people apply for jobs and Artificial Intelligence (AI) can be a valuable tool to support your journey. However, it’s important to ensure your application still reflects your own voice and skillset. AI should support, not replace, your experience. Always review AI-generated content carefully and be ready to talk about it in interviews. 

Our Commitment to Safeguarding

Age UK Lincolnshire has an ongoing commitment to safeguarding, to demonstrate this we ensure that we follow safer recruitment practices. Our application form and interview process will always contain safeguarding-related questions. To ensure that our pre-employment checks are thorough, we will obtain and verify references from previous employers and conduct Disclosure and Barring Service (DBS) checks for all new employees. Everyone at Age UK Lincolnshire will receive a comprehensive induction which will cover an insight into safeguarding principles, policies and procedures. In addition, all employees complete mandatory Safeguarding Training.