Act Now, Age Better

Getting older is a privilege, but one that can have many challenges. While we can’t prevent ageing, we can all take action to help us age in the best way possible.

That’s why Age UK launched Act Now, Age Better. We want to get people thinking, talking and taking actions that are going to help them in the years to come. But we also know that ageing well is a team sport. So, for our 2026 campaign, we’ve brought the world of sport, physical activity and movement together to help you make your next move towards a stronger and healthier later life.