A crisis hiding in plain sight

Tackling loneliness in later life

Nearly a million older people feel lonely. By 2030, one in five of us will be aged 65 or over, and in Gloucestershire, the ageing population is growing even faster than the national average. Yet our overstretched health and social care systems are already leaving 2 million older people without the support they need to live with dignity. Nearly one million older people feel lonely — forgotten, invisible, and a burden to others.

At Age UK Gloucestershire, we believe no one should face later life alone.

To shine a light on this hidden crisis, we’ve partnered with singer-songwriter Ellie Scrivens on the release of her heartfelt debut single, Photographs in the Biscuit Tin. Co-written with local businessman Mike Bayliss, the song tells the story of a lonely older man — a story that’s all too real for many in our communities.

Loneliness and social isolation are widespread in our county, especially in rural areas. Life changes like bereavement or declining health can leave older people feeling cut off. Through this collaboration, we want to raise awareness of the loneliness crisis hiding in plain sight.

We hope Ellie’s song and powerful video encourage people to act in their own communities.  Taking a moment to notice, smiling and saying hello can make a world of difference.

Are you feeling lonely?

Age UK Gloucestershire is here if you feel lonely.  Our Help Team provide free, confidential advice and guidance to older people across Gloucestershire. Whether it’s accessing benefits, finding local services, or simply having someone to talk to, our advisors can connect you with social activities and local services near you, help you access benefits, or just have a friendly chat. 

 If you or someone you know is feeling lonely, call 01452 422 660