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A crisis Hiding in plain sight

Published on 05 November 2025 04:32 PM

 Watch the trailer here

The full video will be available to watch here on Monday 10th November

Tackling loneliness in later life

By 2030, one in five of us will be aged 65 or over. In Gloucestershire, the ageing population is growing even faster than the national average. Yet our overstretched NHS and social care systems are already leaving 2 million older people without the support they need to live with dignity. Nearly one million older people feel lonely — forgotten, invisible, and a burden to others.

At Age UK Gloucestershire, we believe no one should face later life alone.

To shine a light on this hidden crisis, we’ve partnered with singer-songwriter Ellie Scrivens on the release of her heartfelt debut single, Photographs in the Biscuit Tin. Co-written with local businessman Mike Bayliss, the song tells the story of a lonely older man — a story that’s all too real for many in our communities.

“Loneliness and social isolation are widespread in our county, especially in rural areas. Life changes like bereavement or declining health can leave older people feeling cut off. Through this collaboration, we want to raise awareness of the loneliness crisis hiding in plain sight.” Jane Shute, Head of Fundraising & Communications, Age UK Gloucestershire

We hope Ellie’s song and powerful video encourage people to act in their own communities. Taking a moment to notice, smiling and saying hello can make a world of difference...

Age UK Gloucestershire is here if you feel lonely. We provide free, confidential advice and guidance to older people across Gloucestershire. Our Team can connect you with social activities and local services near you, help you access benefits, or if you just need someone to talk to, we’re here to help.

If you, or someone you know is feeling lonely, please call 01452 422 660

Please support our work

  • Donate to support our work tackling loneliness 
  • Fundraise in your community or workplace 
  • Volunteer your time to make a difference. 

Together, we can ensure no one feels forgotten in later life.