Skip to content


For all information on the cookies we use, click here.


Google Analytics

Google Analytics is a product provided by Google which lets us measure the Age UK website performance as well as the return on investment from our digital marketing, to ensure we are providing the best service for our users.

Find out more on the Google website

Google DoubleClick

DoubleClick is another product from Google which enables us to track our digital marketing activities, to ensure they are cost effective and provide a good return on investment.

These cookies are dual purpose:

  1. To track anonymised user data in order to see how particular elements of the website are performing so we can analyse our marketing activity effectiveness.
  2. 2. Also used to serve different advertising to different users, as well as limiting the number of times an advert is shown.

Find out more on the Google website


Facebook is a social media platform used by both individuals and organisations or different brands. Age UK is active on Facebook, and uses the platform to communicate to supporters through both unpaid and paid posts.

Find out more on the Facebook website


Maxymiser is a website testing tool provided by Oracle. We use Maxymiser to test different creative concepts and objectives on the Age UK website in order for us to provide the best experience for our users.

Find out more on the Oracle website

Privacy Policy

This Privacy Policy applies to Age UK Mid Mersey which is the working name of Age Concern Mid Mersey, and it trading and other associated companies where applicable (together “Age UK Mid Mersey Group”).

Age UK Mid Mersey Group is committed to protecting and respecting your privacy and security. Whenever you provide us with your personal information via our website “Site(s)”, we will treat that information in accordance with this policy, our terms and conditions and current UK Data Protection legislation. By using the Site and any services we offer via our Site, you are agreeing to be bound by this policy.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

This policy may change from time to time, so please check this page periodically.

Age UK Mid Mersey is the working name of Age Concern Mid Mersey which is a registered charity number 1003476 and company limited by guarantee (number 02625647). The registered address is The Mansion House, Victoria Park, City Road, St Helens, WA10 2UE.

Data Protection

The Age UK Mid Mersey Group would like to keep in touch with you to let you know about the vital work we do for over 50s, and our current services. By submitting your email, address and phone number(s) on our Site, you are agreeing to being contacted in these ways by Age UK Mid Mersey and its group of companies. You can unsubscribe from these communications at any time.

If you do not wish to continue receiving information from us or carefully selected third parties please email us at or telephone us at 0300 003 1992.

Occasionally, we may share your data with other organisations that we work with. We will usually inform you (before collecting your data) if we intend to share your data with any third party. You can exercise your right to prevent such processing by ticking (or not ticking where applicable) certain boxes on the forms we use to collect your data. You can also exercise your right to ask us to stop processing your data in this way at any time by contacting us at The Mansion House, Victoria Park, City Road, St Helens, WA10 2UE.

Age UK Mid Mersey and a number of its trading and associated companies are registered as a Data Controller with the Information Commissioner. Age UK Mid Mersey is the Data Controller for the purposes of collecting your information on our Site(s).

1. What personal information is collected from you

When you visit the Site we collect various personal information which may include your name, address, contact details, IP address, and information regarding what pages are accessed and when. If you supply such information we are legally bound by the Data Protection Act 1998.

2. How your information is used

We may use this information in the following ways:

  • Process orders submitted by you;
  • to carry out our obligations arising from any contracts entered into by you and us;
  • verify your identity;
  • seek your views or comments on the services we provide;
  • notify you of changes to our services;
  • improve our services or marketing purposes;
  • send you communications which you have requested and that may be of interest to you.

These may include information about campaigns, appeals, other fundraising activities, promotions of our associated companies goods and services.

3. Who has access to your information

We are committed to protecting the personal data of our supporters, customers and members. Any details you give us will be held in accordance with the Data Protection Act 1998. Age UK Mid Mersey (including its associated and subsidiary companies) is the sole owner of the information collected on this Site. We will not sell, share, or rent this information to third parties, unless we have your explicit permission to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime. Where you have given us permission we may contact you about other services and products or pass your details to similar organisations.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation, or if we are under a duty to disclose or share your personal data in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our customers. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

4. How you can access, update or delete your information

The accuracy of your information is important to us. We are working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or any of the other information we hold is inaccurate or out of date, please email us at, or write to us at The Mansion House, Victoria Park, City Road, St Helens, WA10 2UE. You have the right to ask for a copy of the information Age UK Mid Mersey holds about you (we may charge £10 for information requests) to cover our costs in providing you with details of the information we hold about you.

If you do not want to continue receiving information by email from us, please follow the instructions at the bottom of the email, which will tell you how to contact us to unsubscribe.

5. Security precautions in place to protect the loss, misuse or alteration of your information

When you give us personal information, we take steps to ensure that it is treated securely. Any sensitive information (such as credit or debit card details) is encrypted and protected with the following software 128 Bit encryption on SSL.

When you are on a secure page, a lock icon will appear on the bottom of web browsers such as Microsoft Internet Explorer.

Non-sensitive details (your email address etc) are transmitted normally over the Internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Age UK Mid Mersey Group cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our Sites, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

6. Stipulations regarding use of the discussion boards

Any communication or material that you transmit to, or post on, any public area of the Site including, but not limited to, any data, questions, comments, suggestions, reviews, or the like, is, and will be treated as, non-confidential and non-proprietary information. When entering the discussion forum, you agree not to publish, post, disseminate distribute or otherwise transmit any defamatory, offensive, infringing, indecent or otherwise unlawful or objectionable material or information.

Age UK Mid Mersey Group will not be responsible for the posting by any user of any defamatory, obscene or otherwise unlawful material. Age UK Mid Mersey Group has the right to remove any material or posting you make on this Site at its discretion.

7. What happens when visitors link to another site?

Our Site contains links to other websites. This privacy policy applies only to our Site‚ so visitors should always be aware when they are moving to another site and read the privacy statement of any site which collects personal information. We cannot be responsible for the privacy policies and practices of other sites even if you access them using links from our Site.

We do not pass on any personal information about our visitors to any other site. In addition, if you linked to this Site from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site and contact the owner or operator if you have any concerns or questions. 

8. 16 or Under

If you are aged 16 or under‚ please get your parent/guardian's permission beforehand whenever you provide personal information to the Site. Users without this consent are not allowed to provide us with personal information.

9. Contact us

If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, you can do so by sending an email to us at or telephone us at 0300 003 1992.

10. Transferring your information outside of Europe

As part of the services offered to you through the Site, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to the UK. By submitting your personal data, you are agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this privacy policy.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

Data Protection Act/Privacy Notice – Clients/Service Users

At Age UK Mid Mersey (“the Organisation”), we are committed to protecting and respecting your privacy. This notice explains when and why we collect personal information about people who use our services, how we use it, the conditions under which we may disclose it
to others and how we keep it secure.

What type of information is collected from you?

We will collect and use the following types of personal data about you:
 your contact details and date of birth;
 the contact details for your emergency contacts;
 your race, ethnic origin, religion or sexual orientation *
 your gender;
 your marital status and family details;
 your images (whether captured on CCTV, by photograph or video);
 information regarding your health in relation to medical conditions; *
 any other category of personal data which we may notify you of from time to time.

We might process special categories of your personal data for the purposes outlined above which have an asterisk beside them. In particular, we will use information in relation to:
 your race, ethnic origin, religion, sexual orientation or gender to monitor equal
 your health and medical conditions to assess your suitability for the service and to
look after your health and safety.

We do not take automated decisions about you using your personal data or use profiling in relation to you.

For what purpose will your data be used?

The Organisation will process your personal data (including special categories of personal data) in accordance with our obligations under the 2018 Act.

We may use your information to:
 deal with your enquiry;
 carry out our obligations arising from any contracts entered into by you and us;
 maintain registers of attendees at day care sessions/activities;
 process payments for attendance at day care sessions/activities;
 seek your views or comments on the services we provide;
 provide non-identifiable statistical information to funders and local authority;
 notify you of changes to our services;
 send you communications which you have requested and that may be of interest to
you. These may include information about organisation events, campaigns, appeals
and other fundraising activities;
 if it is necessary for our legitimate interests (or for the legitimate interests of someone
else). However, we can only do this if your interests and rights do not override ours (or theirs). You have the right to request that we stop this processing. See details of your rights below.

Who has access to your information?

Privacy Notice – Clients Page 2 of 3
Only selected employees of the Organisation - such as wellbeing staff, service co-ordinators, senior management team members, HR and Payroll staff - have access to your personal data.We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

Third Party Agencies/Service Providers:
If you have used our services, we may on occasion share basic demographic and service information with Age UK the national charity so they can help us monitor and ultimately improve the services we provide. The information we share will not include your name or
your contact details, unless you give us your consent to do so for a specific purpose, such as sharing your story. When we do share this information, we do so under the lawful basis of legitimate interest.

When seeking the use of our services, sometimes we may need to share certain information regarding your personal circumstances with other organisations who may be better placed to help you with all or part of your enquiry. For example, we may need to make a referral to
the DWP or social services on your behalf and so we may need to provide them with initial information about you and your possible problems.

Please be reassured that we will not release your information to third parties beyond Age UK Mid Mersey unless you have given us consent to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

For how long does The Organisation keep data?
We review our retention periods for personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with us.

Your Rights
You may exercise the following rights in relation to your candidate data:
 access and obtain a copy of your data on request- called a Subject Access Request
 require the organisation to change incorrect or incomplete data;
 require the organisation to delete or stop processing your data, for example where
the data is no longer necessary for the purposes of processing; and
 object to the processing of your data where The Organisation is relying on its
legitimate interests as the legal ground for processing.

If you would like to exercise any of these rights, please contact
If you believe that the organisation has not complied with your data protection rights, you can complain to the Information Commissioner, using any of the below contact methods:

Telephone: 0303 123 11113 Website:

Any questions regarding this notice and our privacy practices should be sent by email to or by writing to Bridgid Dineen, Charitable Services Director, The Mansion House, Victoria Park, City Road, St Helens, WA10 2UE. Alternatively, you can
telephone 0300 003 1992.

Privacy Notice – Clients Page 3 of 3
We do not send your personal data outside the European Economic Area. If this changes you will be notified of this and the protections which are in place to protect the security of your data will be explained.
Review of this Notice.

This Privacy Notice is reviewed regularly as part of our Data Protection Policies.
(Last Review Date: 28/07/22)