Knitting needles at the ready: The innocent Big Knit is back

Where there’s wool, there’s a way! The much-loved innocent Big Knit campaign has returned, and Age UK North Worcestsershire, in partnership with innocent drinks, is calling on the knitting ninjas of North Worcestershire to wield their needles and help make a big difference to the lives of older people.

The popular campaign sees the nation’s crafters come together to knit little hats for innocent smoothie bottles. For every behatted smoothie sold, Age UK receives 30p, providing crucial support to older people both nationally and locally to help them live well.

The funds raised will help Age UK continue to provide older people with vital information, advice, and friendship. The funds will also help Age UK North Worcestershire to fund its local support and services.

Since it began in 2003, the Big Knit campaign has raised an incredible £3.6 million for Age UK. The 2026-28 campaign aims to knit 1.5 million little hats, with the smoothies hitting shelves in early 2028.

Jo Hughes at Age UK North Worcestershire said: “Last campaign we knitted a 5890 hats, raising £1,767 to help older people in our local area. We want to raise even more this campaign, so we’re calling on the people of North Worcectershire to get those needles clicking and help us make this the best Big Knit yet.

“With winter on the way, older people are particularly vulnerable at this time of year and they need us more than ever. Helping to knit these little hats can make a big difference to older people in our community.”

Nicki Garland, Head of UK&I at innocent drinks UK, says, "The Big Knit is an amazing campaign that inspires people throughout the country to knit and crochet little hats, and gives drinkers a simple way to support a cause that truly matters. We are so excited that the Big Knit is back for yet another exciting campaign to help older people live well."

Crafters have until 1st October 2027 to send in their hats, so there's plenty of time to get involved. For those looking for some inspiration, there are plenty of exciting hat designs to choose from, including patterns for fruit and veg inspired creations such as an aubergine, carrot and peas in a pod.

For more information on the Big Knit visit: www.ageuk.org.uk/bigknit or contact Age UK North Worcestershire on 01527 570490. Please drop off your completed hats at one of Age UK North Worcestershire's Charity Shops or at our Windsor Street office in Bromsgrove.