Skip to content

Act Now, Age Better

Published on 08 May 2025 09:09 AM

Getting older is a privilege, but one that can come with many challenges. While we can’t prevent ageing, we can take action earlier on in life to help us to age in the best way possible.

Thinking of the word ‘ageing’ and your mind may conjure up images of frailty, walking sticks, or perhaps a well-used armchair. These kinds of pervasive stereotypes mean that, as a society, we’re often reluctant to talk about ageing – particularly in relation to ourselves. This can stop us from preparing fully for our later life and giving ourselves the best chance of ageing in good health. 

At Age UK, we’re committed to transforming public attitudes to ageing and starting a national conversation about what it means to get older. That’s why we’ve launched Act Now, Age Better – and we’re kicking off our campaign by talking about staying active.

We’re living longer, and with the right choices, we can also live better

Lots of us are living longer than ever before, with the average life expectancy in the UK now standing at 78.8 years for males and 87.8 years for females. However, many people in the UK spend the later years of their life in poor health; of course, not all illness is avoidable – but it may be possible to reduce the risk of health problems by taking earlier action. While genetics influence how we age, our daily habits also play a crucial role.

Please follow this link for further information - Act Now, Age Better,