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Our Vision- 

An age friendly Gateshead and Newcastle where you can enjoy  later life                    “Its simply about people”

Our Mission- 

We provide you with practical and emotional support through information, advice and activities that you trust, value and benefit.

Our impact-

Older people are:

  • Financially secure
  • Healthy & well
  • Socially connected & fulfilled
  • Welcome & respected.

Our Success- 

  • 10,000 people a year benefitting
  • 75% enjoy their later life
  • 75% trust and value our support
  • Quality accreditations maintained
  • Five-year financial sustainability

Our actions- 

1. Improve later life for more people.

Focus on reducing social isolation, maximising income, enabling independent living and promoting physical health and emotional wellbeing

Create a bespoke, person centred package of support which can be tailored to the needs and circumstances of individuals

Become a provider of choice for people who pay for their own social care

Improve our use of outcomes evaluation methods to better demonstrate our social, health and financial outcomes and impacts

Develop partnerships with organisations who share our vision and values

2. Delivering excellent services based on needs and aspirations 

Build and maintain 1st class performance by engaging our staff and volunteers in our strategy and values

Position ourselves in the market as a One Stop Shop for older People’s community-based services

Involve and engage with older people, our staff, volunteers and other stakeholders, using the intelligence gathered to develop our own service and social enterprise


Ensure we are accessible and inclusive, and that our communities that experience discrimination are actively included in our work

3. Shaping age friendly communities

Influencing and lobbying for change and improvement in the lives of older people in our community

Proactively celebrating the contribution of older people in our communities

Proactively promoting what age friendly communities could be for Newcastle and Gateshead

Improve our use of marketing analysis in service development

4. Strengthening the charity

Grow our current social enterprises

Research and develop new sources of income

Engage proactively with emerging public sector commissioning bodies, ensuring our work is aligned to their strategic priorities

Focus Charitable Trust Applications on those that best match our strategic aims

Embrace new technologies which improve efficiency and data collection

Retain all of our Quality standards

Improve communication and profile both internal and external

Continue to achieve cost efficiencies across all areas to maximise the impact of limited resources