Job opportunities

JOB DESCRIPTION
Marketing & Engagement Officer

Normal hours:

Monday to Friday 09:00 – 14:00 (Including a 30-minute unpaid lunch break).
Totalling 22.5 hours per week.
Rate of hourly pay £13.30

Age UK Herne Bay & Whitstable is committed to providing high quality standards of services to older people. Our staff and volunteers play an important contribution to that standard.

This job description does not cover all the tasks involved in the job. Therefore, it is essential that any person employed by Age UK Herne Bay & Whitstable is willing to undertake any reasonable task delegated to them.


Responsible to: Head of Client Services

Job Purpose:

The role is to capture and celebrate the special moments that happen within our centres, maintaining a strong and visible presence with staff and clients. It requires creativity in conveying our story, excellent relationship-building skills, and the ability to inspire engagement across our community. Central to this is leading on social media and digital communications by creating engaging posts that highlight the services we provide, promote events, and share centre-based activities. Content must be relevant, consistent, and published at regular intervals to reflect both national campaigns and local news. Alongside this, the role involves developing marketing materials to support events, fundraising initiatives, and service promotion, ensuring messages are clear, accessible, and inspiring.

The postholder will also reach out to promote and encourage community involvement, with a particular focus on volunteering opportunities. They will establish and maintain local connections with organisations, groups, and clubs associated with older people, using a variety of marketing tools, and harness these connections to encourage local fundraising and wider involvement initiatives. Finally, they will maintain and update the website to ensure information is accurate, engaging, and aligned with the wider communications strategy.

Key Duties & Responsibilities:

• Plan design and deliver a range of marketing materials promoting Age UK Herne Bay & Whitstable across a range of media to promote services, volunteering opportunities and maximise income
• To promote volunteer opportunities and be the first point of contact for queries
• Collect volunteer information, availability, and skills, and maintaining an up-to-date database.
• Use marketing tools such as outreach programs, e-mails, and volunteer databases.
• Keeping new and existing volunteers informed about the organisation and volunteer opportunities.
• Matching volunteers to opportunities that suit their skill sets.
• Create strong and appealing community engagement and fundraising initiatives.
• Create positive and appealing Volunteer Recruitment materials and forge relationships and connections to maximise recruitment.
• Seek and develop new and innovative approaches to all areas of responsibility.
• Contribute to all activity strands including the website, media, marketing of the charity and to ensure effective promotion of our work.
• Support senior management in creating effective long- term supporters, using a variety of channels, including written, verbal, face to face and electronic media.
• Work with senior management to establish a system to measure the impact and outcomes of the role.
• Establish strong professional working relationships, at all levels.
• Schedule and respond to posts on social media
• Attend drop ins and events to promote services.
• Create staff, client and volunteer newsletters
• Attend and support the work of Friends of Age UK Herne Bay and Whitstable in organising fundraising events.
• Adhering to all Age UK’s policies and procedures.
• Maintain monitoring information and write reports when required.
  
  
  Personal Attributes needed for the post:
  
  
• Be self motivated
• A good communicator
• People focussed
• A sensitive, sympathetic and caring approach
• To be able to maintain a cheerful and approachable demeanour.
• To be honest and trustworthy.
• To be discreet
• To be of smart appearance.
• To have a flexible approach to working patterns
• Good communication skills
• Ability to work methodically.
  
  
  Skills
  

• Social Media Management – ability to create, schedule, and monitor engaging content across platforms such as Facebook, Instagram, X
• Content Creation & Marketing – skilled in developing clear, creative, and accessible materials using platforms such as Canva.
• Community Engagement – proven ability to build and sustain positive relationships with local organisations, groups, and individuals
• Volunteer Recruitment & Support – experience in promoting opportunities, inspiring participation, and maintaining strong connections with volunteers
• Organisation & Planning – capable of managing multiple projects, events, and campaigns simultaneously, ensuring deadlines are met.
• Creativity & Initiative – proactive in finding innovative ways to convey stories, celebrate achievements, and highlight impact
  
  

Qualification & Experience

• Ability and skills to produce high quality materials for a variety of media.
• To be literate in the use of social media
• To be able to convey messages in the most suitable way.
• Experience of working independently
• Proven track record of community engagement/ volunteer recruitment
• Excellent standard of numeracy and literacy

Training

Successful completion of all ongoing online courses / in person training must be achieved by the specified dates.