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Age UK Birmingham and Sandwell Strategic Plan 2022-27



Where people are empowered to live with dignity, respect, good health and wellbeing, and the opportunities to access services, support to meet their needs.


To enable, empower and encourage people aged 50+ across Birmingham, Sandwell and surrounding areas to enrich their lives and live independently.


  • Respect - we provide the opportunity for people to be listened to and for their needs to be acknowledged and understood

  • Innovation and Collaboration - we work in partnership to develop existing and new services and work efficiently

We are visible


We are representative of all older people


We are supportive and responsive to ensure that older people flourish


We are a responsible and sustainable organisation