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Age UK and Cadbury are Working Together to Combat Loneliness

Published on 04 November 2019 12:20 PM

We're proud that Age UK is working with Cadbury to help draw attention to the 225,000 older people who often go a whole week without speaking to anyone.

Loneliness is a crisis in the UK. Being lonely affects your health, your wellbeing and the way you see yourself. It can make you feel invisible and forgotten.

Age UK and Cadbury have joined forces to do something about it. And we need your help.

Cadbury has donated the words from their Cadbury Dairy Milk bars –for every bar sold, 30p will go directly to Age UK to help provide vital services, support and friendship when older people need it most.

We’re asking you to think about how you could donate your words to make a difference to older people near you.

More information about the Donate Your Words campaign can be found on the main Age UK website.

Age UK East Sussex helps to combat loneliness through the following services:

  • Home Support - Our Home Support service allows you or your loved ones to remain independent at home by providing practical help with a range of tasks.
  • Day Clubs - Day Clubs aim to reduce social isolation, improve older people's physical health and psychological well-being, promote independence and confidence and support people to live in their own homes for as long as they wish.
  • Walking Football/Cricket - These popular activities are designed to help people keep an active lifestyle irrespective of their age, as well as getting those back playing who perhaps stopped due to injuries. Running and jogging are not allowed during play.
  • Information and Advice - Providing information is one of the most important things that we do. We provide free and confidential advice for older people, their families and friends, as well as professionals who may be helping to care for older people.
  • Healthy Living Clubs - The Healthy Living Clubs provide a welcoming environment where clients can get involved in fun activity sessions, receive information on healthy eating and general health. The clubs are for people aged 50 and over who would like to improve their health.

If you feel you could help us in reducing isolation for older people in East Sussex, we have a wide range of volunteering opportunities available.