The Department of Health has issued a national challenge to communities to help people with dementia and their carers tackle problems they face when trying to manage day to day within their local community.

What do we mean by dementia friendly?Lady with daughter and grandchildren at the park

A dementia friendly community is one based on inclusion, where a person living with dementia feels empowered to play an active role in their community. The emphasis is on what the person can do rather than what they can no longer do.

The majority of people living with dementia want to be able to continue with day to day activities; this may include:

• going out for coffee or a meal
• doing their weekly shop
• buying presents for a loved one.

A dementia friendly community is a community where people with dementia can:

• find their way around and feel safe
• access their local facilities
• continue participating in social activities and clubs


Age UK Norfolk has helped the following towns launch as Dementia Friendly Communities: Wymondham on the 12th September 2013, Swaffham on the 10th December 2013, Diss on the 24th June 2014 and Aylsham on the 23rd September 2014, Watton & Wayland on 27th Feb 2015, Wells-next-the-Sea on 23rd April 2015 & Hethersett on 14th May 2015, North Walsham on 21st July 2015, Downham Market on 22nd September 2015, Dereham on 15th October 2015, a joint town launch of Cromer and Sheringham on 10th November 2015, Holt on 14th April 2016 and Fakenham on 26th May 2016. Each Dementia Friendly Community has a steering group of local volunteers who, with the support of Age UK Norfolk, drive the project forward.

How can I get involved?

Gentlemen in park

If you would like to get involved with your local steering group or would like more information about Dementia Friendly Communities, please contact us for more information.

We offer small local businesses, groups and organisations the opportunity to get involved with making their towns dementia aware, supporting them to make a real difference and enabling them to enrich the lives of people living with dementia. We can also provide dementia awareness training for staff and volunteers who work in a customer facing role and may come into contact with people who have memory problems or dementia.

Our dementia awareness workshop includes:

  • Dementia awareness training
  • A dementia toolkit which gives practical hints and tips on preparing your business to cater for those living with dementia
  • A self assessment audit tool for you to use in your business
  • A ‘dementia aware’ window sticker to display within your organisation to demonstrate to your customers that you are dementia aware.

Contact us

To find out more please email or telephone 01603 787111.