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Our Mission

Our mission guides everything we do - our mission is to support older people in Norfolk to enjoy the opportunities and meet the challenges of later life.

Our Vision

Our vision is our aspiration for the future - our vision is to ensure older people live well in Norfolk.

Our Objectives

  • To deliver high-quality services for older people across Norfolk
  • To actively champion and promote the rights of older people in Norfolk
  • To be in a strong financial position with a diversity of income to support our charitable activities.

Our Values

Our ICARE values shape everything that we do:

Inform: We inform others of the work we do and we inform people of their rights.

Commit: We commit to the cause in each and every action we take.

Adapt: We adapt as an organisation, as teams and individuals and respond to the needs of the organisation.

Respect: We respect every individual and organisation that has any contact with us by listening and understanding their point of view.

Enable: We enable every person we work with to do best they can and advocate and campaign on their behalf where barriers exist

Our Strategic Priorities

Read Age UK Norfolk's Strategic Priorities for the 2023-2024 year.