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Through our campaigns we enable the voices of older people to be heard, we challenge decision makers to listen and to take older people's issues seriously.

We work with and on behalf of older people, supporting them and ensuring they are not excluded from the decisions that affect them.

Our Current Campaigns

End pensioner poverty

Supporting the 1.6 million pensioners who are living on or below the poverty line.

Our End Pensioner Poverty campaign aims to raise awareness of the problem of poverty for older people in the UK and call on local and national Government to take action.

The campaign launched in October 2014 with our first ‘End Pensioner Poverty Week’. This raised awareness of low benefit take up amongst older people, especially those who are struggling financially. Vulnerable older people who are suffering in silence, unable to afford decent food, heat their homes or live an independent life.

During the week Age UKs across the country held events to discuss pensioner poverty with their MPs, and over 1,200 people emailed their MP to ask their to raise the issue in Parliament.

What next?

There are 84 Age Champion MPs in Parliament, who have pledged to stand up for older people’s issues. We’ll be working with them, the Government and other local decision makers to continue to work to reduce pensioner poverty.

Older carers

Age UK Norfolk is campaigning with Age UK for better support for older carers.

If you are an older carer and would like to share your story with us please contact us on 01603 787111.

Also, if you would be happy to speak to the media, either locally or even nationally, about your situation please let us know as it is real people's stories that bring a campaign to life and give it greater impact.