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Through our campaigns we enable the voices of older people to be heard, we challenge decision makers to listen and to take older people's issues seriously.

We work with and on behalf of older people, supporting them and ensuring they are not excluded from the decisions that affect them.

Our Current Campaigns

Save free TV for older people

For over a million of the oldest people in our country, television is their main form of company. Right now, that’s under threat. 

The BBC has announced they plan to means test TV licences for the over 75s. That means they'll only be free for people receiving Pension Credit. We believe this change will harm millions of older people who rely on their TV. Together, we must demand the Government takes back responsibility for funding free TV licences.

Visit Age UK National's website to sign their petition today.


End pensioner poverty

Supporting the 1.6 million pensioners who are living on or below the poverty line.

Our End Pensioner Poverty campaign aims to raise awareness of the problem of poverty for older people in the UK and call on local and national Government to take action.

The campaign launched in October 2014 with our first ‘End Pensioner Poverty Week’. This raised awareness of low benefit take up amongst older people, especially those who are struggling financially. Vulnerable older people who are suffering in silence, unable to afford decent food, heat their homes or live an independent life.

During the week Age UKs across the country held events to discuss pensioner poverty with their MPs, and over 1,200 people emailed their MP to ask their to raise the issue in Parliament.

What next?

There are 84 Age Champion MPs in Parliament, who have pledged to stand up for older people’s issues. We’ll be working with them, the Government and other local decision makers to continue to work to reduce pensioner poverty.

Older carers

Age UK Norfolk is campaigning with Age UK for better support for older carers.

If you are an older carer and would like to share your story with us please contact us on 01603 787111.

Also, if you would be happy to speak to the media, either locally or even nationally, about your situation please let us know as it is real people's stories that bring a campaign to life and give it greater impact.

Scams Awareness

Scams Awareness is a yearly campaign which aims to create a network of confident, alert consumers who know what to do when they see a scam. Help us spread the message that scams are crimes that can happen to anyone and we don’t need to be embarrassed if we fall victim to them.

Find out more by visiting our campaign webpage