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Research clearly shows that many people with dementia, especially Alzheimer’s disease, have difficulty in interpreting what they see and may struggle to understand unfamiliar environments.

Dementia Friendly Tourism Tips

Our Dementia Friendly Tourism Tips leaflet is full of dementia friendly tips for anyone providing holiday accommodation who would like to offer people with dementia and their carers a welcoming and relaxing stay.

What makes this leaflet great is that all the tips come directly from family carers and ex-carers and are based on their personal experiences of holidaying with loved ones who have dementia.

The leaflet has suggestions for small, simple changes that can be easily achieved to help guests affected by dementia enjoy their stay.

This first leaflet was created with Wells-Next-the-Sea in mind, so as well as offering general tips and advice, also offers specific information about the town.

Dementia Friendly Signs

For people with memory issues, finding their way around a building can be a challenge. Signs and cues can be used to help someone go about their business more easily.

We have provided 4 examples of dementia friendly toilet signs that can be printed out and used in your premises. You can also use this checklist to assess how dementia friendly your existing signage is and ask yourself how easy would it be for a person with dementia to find their way around your building?

Dementia toilet sign

Download sign (PDF)

Disabled toilet sign

Download sign (PDF)

Female toilet sign

Download sign (PDF)

Male toilet sign

Download sign (PDF)


How many signs do we need?

It is important that signs are only used when absolutely necessary to avoid confusion and clutter. The most important signs are those for the exit and the toilet, sometimes having a sign indicating the way back from the toilet is helpful!

Are the signs in the correct position?

All signs should be at eye level, they should be bright, using a contrasting colour to help them stand out against the walls, making them easy to see. There should also be contrast between the sign and the mounted surface.

Signs should be placed on the actual doors. For example, the exit sign should be placed on the exit door, not adjacent to it, otherwise this can be confusing.

Is the lettering easy to read?

A mixture of upper and lower case text is easier to read because the shape of the word is more distinct. Use a bold typeface and good contrast between lettering and background.

Do the pictures and symbols help identify the words?

Signage should have clear symbols to help identify the words. Symbols should obviously look like the things that they represent.

Have the appropriate colours and finish been used?

Do not use too many colours. Older people are less able to see colour clearly. Adding colour to signage adds complexity to a message which may cause it to be misunderstood.

Avoid glossy or reflective surfaces as the glare can confuse someone with dementia. Use materials with a matt finish.

Useful Links

Alzheimer’s Society
Dementia Services Development Centre at the University of Stirling