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The Big Knit

The Big Knit: One month to go

The much-loved innocent Big Knit campaign is back for another yarn-spinning year, and in partnership with innocent drinks, we are calling on all knitters and crocheters in Oxfordshire to join the fun and help make a big difference to the lives of older people, while being part of this infamous campaign.

How can you get involved?

Since 2003, Age UK and innocent have teamed up to inspire the nation's crafters to knit little hats for innocent smoothie bottles. The campaign has raised an incredible £3.2 million for Age UK since it began. For every behatted smoothie sold, we receive 30p, helping to provide crucial support to older people both nationally and locally. The 2024-25 campaign aims to knit 1.4 million little hats, with the smoothies hitting shelves in October 2025.

Hats off to everyone who has taken part in The Big Knit campaign this year. The deadline for sending in your knitted creations has now passed. The dates for the next Big Knit campaign in 2026 have yet to be confirmed, so please check back on this page for updates.

There are exciting hat designs, including a cheeky monkey, fox cub, sheepish sheep and a unicorn, available to download now, but feel free to come up with designs of your own as we love seeing your creations! To view the patterns, please visit https://www.innocentdrinks.co.uk/big-knit/knitting-patterns

Share your creations!

We love to see how your woolly creations are getting along so share them with us via our social media platforms. Likewise if you are part of any knitting groups why not try one of our patterns or create your own. We would love to hear your 'Big Knit' stories.

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