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Age Friendly Employer Pledge

Becoming an Age Friendly Employer

At Age UK Buckinghamshire, we are proud to be working towards becoming an Age Friendly Employer, as part of the national Employer Pledge led by the Centre for Ageing Better.

People are living and working for longer than ever before, and older workers bring a wealth of knowledge, experience, and skills to the workplace. Being an Age Friendly Employer means creating an inclusive environment where people of all ages, feel valued and supported.

About the Age Friendly Employer Pledge

The Age Friendly Employer Pledge is a free, nationwide programme run by the Centre for Ageing Better. It encourages organisations to recognise the importance of older workers and to take simple but impactful steps to become more age-inclusive.

By signing the pledge, employers commit to taking action to improve the recruitment, retention and development of workers aged 50 and over.

As an Age Friendly Employer, we've pledged . . .

  1. To identify a senior sponsor for age-inclusion in our workforce and publicly state our commitment to the pledge.
     
  2. To ensure that age is specifically named within our Equality, Diversity and Inclusion policies.
     
  3. To take action to improve the recruitment, retention and development of workers over 50 from one of the following areas:
    • Create an Age Friendly culture
    • Hire age positively
    • Be flexible about flexible working
    • Encourage career development at all ages
    • Ensure everyone has the health support they need

Sign the employer pledge with the Centre for Ageing Better

Sign the pledge

How signing the employer pledge will benefit your organisation, clients and community?

  • Benefits for customers, residents and visitors

    • Better understanding of older customers’ needs – A workforce that reflects the community is more empathetic and responsive.

    • More inclusive and welcoming services – Age-diverse teams help create environments where everyone feels valued and respected.

    • Improved service quality – Experienced staff bring patience, reliability and strong communication skills.

    • Stronger community connections – Supporting older workers shows commitment to the local community and its wellbeing.

    • Positive role modelling – Demonstrates that older people are valued contributors, challenging age-related stereotypes.



  • Benefits of being an age friendly employer

    • Access a larger talent pool – Opening opportunities to people over 50 helps fill skills gaps and tackle recruitment challenges.

    • Retain experience and knowledge – Older workers bring valuable expertise, insight and stability to teams.

    • Boost staff wellbeing and engagement – Inclusive policies and flexible working support morale across all ages.

    • Increase productivity and innovation – Diverse, multi-generational teams are proven to be more creative and effective.

    • Create a positive workplace culture – Age-friendly practices foster respect, fairness and a sense of belonging for everyone.

    • Strengthen reputation and brand – Being seen as age-inclusive enhances your image with clients, customers and potential recruits.

    • Gain wider customer insight – Older employees can help understand and serve older customers, a growing market segment.

    • Future-proof your workforce – Supporting older staff ensures continuity and resilience as people work for longer.

    • Reduce recruitment and training costs – Retaining experienced staff lowers turnover and rehiring expenses.

    • Show commitment to social responsibility – Demonstrates your dedication to equality, diversity and inclusion.