About us

A world in which older people flourish.

Enhance the quality of life and promote the health and wellbeing of all older people in Nottingham and Nottinghamshire.

Compassionate Caring - We provide high quality care delivered with compassion through relationships based on empathy, kindness, respect and dignity.

Enabling - We empower older people to live independently, achieve their goals and exercise choice.

Respectful - We treat others as they would want to be treated, with dignity and respect.

Quality - We strive for excellence and quality in everything we do.

Dynamic - We are innovative, flexible, ambitious, passionate and driven by results.

Expert - We are experienced, knowledgeable, professional and trusted.

These values are the foundation of everything we stand for.

Ageism is unacceptable.

Individuals, in all their diversity, should be valued.

Everyone has the right to exercise choice and control in their lives.

People should have the support they need when it is needed.

Everyone must be treated with dignity and respect.

Aim 1: Working in local communities

We will involve and engage older people in developing a diverse range of activities which promote positive health and wellbeing, tackles disadvantage and creates safe, inclusive, sustainable local communities in which each individual feels valued.

Aim 2: Delivering quality services

We will design and deliver high quality, effective and efficient services that are person-centred, give choice, promote independence, wellbeing and enhance quality of life.

Aim 3: Campaigning and influencing

We will campaign and lobby for change on the issues that matter to older people.

Aim 4: Raising our profile

We will seek to make our organisation the charity of first choice for local older people, their families and carers. We will seek to engage other like-minded organisations and individuals to work with us.

• Put older people at the centre of everything we do
• Focus on priorities
• Generate sufficient resources to help fund the work of our charity
• Develop mutual partnerships that deliver the best for older people
• Assess, influence and respond to the external environment in which we work
• Encourage high-performing, well-motivated, adaptable and valued volunteers and members of staff
• Have efficient and effective support and communication systems
• Have a culture of continuous improvement
• Develop specific annual plans across all areas of the organisation