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On the 28th February 2018, the Trustees of Age UK London agreed the following strategy for our organisation:

Mission:

To improve the wellbeing of older people in London

3 Core Aspirations

Policy and Voice 

“By 2021 Age UK London will be the leading organisation for the voice of older people in London”
We will do this by:
  • Campaigning for an Age Friendly London
  • Being evidence based
  • Working with pan-London organisations and statutory bodies

Engagement and Expertise 

“By 2021 Age UK London will be the leading organisation for anyone in the capital wanting expertise on older people, and to wanting engage with older people.”
We will do this by:
  • Maintaining and supporting our network or older peoples’ organisation
  • Using our expertise
  • Promoting the positive impact older people can have on society

Supporting Local Age UKs 

“By 2021 Age UK London will be leading the way in supporting local Age UKs with knowledge, joint working and sustainability.”

We will do this by supporting local Age UKs in London with:
  • Networking 
  • Sharing skills and best practice
  • Marketing and fundraising
  • Promoting and facilitating their sustainability
  • Opportunities for unrestricted income