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At Age UK London, we’ve launched a vital new survey to uncover the reality about ageism in our city - and we need your help. 

London is the UK’s fastest ageing city, yet ageism remains one of the most overlooked forms of discrimination and it can have a huge impact on people's lives.  Whether it’s being dismissed at work, overlooked in healthcare, or stereotyped in everyday conversation, ageism affects thousands of older Londoners in ways that are often invisible.

What is ageism?

Ageism is when people are treated unfairly due to their age. It can be subtle or overt, like being told you “look young for your age” or “you are too old to understand technology.” It can show up at the doctor’s surgery, in the workplace, or even in casual interactions. Sometimes, people don’t even realise it’s happening.

London against Ageism Survey

We want to hear from you about your experiences. Your insights will help shape our upcoming campaign for action, launching in the new year. The more we understand, the better we can challenge stereotypes and push for meaningful change. All the information you provide is confidential and will take around five minutes of your time.

Download our survey

If you prefer a paper copy of our survey you can download copies here. If you would like us to send you a freepost return envelope to send back your survey please email campaigns@ageuklondon.org.uk with your name and address and we will post one to you. If you would like multiple copies of the survey email us and we can send these to you.

Easy Read Version of Survey

If you would like an Easy Read version of the survey you can download it here or if you would like us to send you a copy/s please email us at campaigns@ageuklondon.org.uk.

What Cllr Maria had to say about ageism

I am Councillor Maria Linforth-Hall, and I celebrated my 80th birthday this August. I still work and continue to help thousands of people in my community. Every day, however, I hear comments or jokes about older people, and this troubles me. Such remarks are unnecessary and dismissive of the contributions older people make.

I believe strongly that a campaign to raise awareness of ageism is very important. Older people have worked hard, contributed to society, and continue to be valuable members of our communities. We deserve to be respected, recognised, and included—not stereotyped or overlooked.

That is why I support AGE UK’s campaign wholeheartedly.

I am proud to support AGE UK’s campaign against ageism. As an 80-year-old councillor still serving my community, I know how important it is to challenge stereotypes. Older people have worked hard, contributed greatly, and continue to be a vital part of society.

Cllr. Maria Linforth-Hall is a Liberal Democrat Councillor for St. George’s Ward, Southwark Council. She is Vice Chair of Health and Social Care Scrutiny Commission. She is Opposition Spokesperson for the Health and Wellbeing Board, Our Healthier South East London JHOSC

 

Age UK London supporter Christine Sanders writes about her experiences of ageism. Christine has written a book on the subject which she is hoping to have published. As part of our London against Ageism campaign Chritine agreed to provider this article with her thoughts and views about the issue. Read Christine's blog here.