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The Big Give's Christmas Challenge 2021

Published on 30 November 2021 12:21 PM

Double your donation to Age UK Birmingham in the Big Give’s Christmas Challenge 2021

Age UK Birmingham is taking part in the Christmas Challenge 2021 to raise £4,000 in just 1 week! These funds will be used to provide critical services and advice to people over the age of 50 across Birmingham, Dudley and Sandwell.

In December 2020, we launched our first Christmas campaign on the back of our emergency COVID appeal as we wanted to extend the level of support throughout the Christmas period. We delivered 200 gift hampers, made 96 befriending calls on Christmas day, delivered 165 Christmas meals and raised over £2,000 in donations.

Donations will be generously matched by our supporters, Moseley Golf Club & Big Give Champion The Reed Foundation during the campaign meaning your money can support twice as many older people.

Matt Daniels, Joint Interim CEO at Age UK Birmingham, said

"This year we’re hoping to raise a total of £4,000. In order to access the £2,000 we have in the matching pot, we need to raise £2,000 in online donations from 30th Nov – 7th Dec. This Campaign is so important for us to reach out to some of the most isolated and vulnerable older people, to let them know that people care and that we have a range of services and programmes to support the. It's also a fantastic opportunity for the community to really get into the spirit of Christmas and help those who may not be as fortunate as them”.

How can you get involved?

Visit and make a donation from 12pm (midday) on #GivingTuesday (30th November). The campaign will close at 12pm on Tuesday 7th December.

Set a reminder and add our campaign page to it so you remember not to miss your chance to double your donation!

Double your donation

You can help us to carry out this work by donating to us in the Big Give Christmas Challenge. All you need to do is visit and donate to our project from 12 pm on 30th November until 12 pm on 7th December.

About the Big Give

The Big Give is a registered charity (1136547) whose mission is to promote causes and inspire people to give through, a crowdfunding platform for charities specialising in match funding.

The Big Give features over 10,000 charities and has worked with some of the biggest names in UK philanthropy which provide match funding, including The Big Lottery Fund, Cabinet Office, People’s Postcode Lottery, ICAP TP, Candis Club Magazine, EQ Foundation, The Reed Foundation, The Childhood Trust and others including high-net-worth individuals.

Since being founded by the entrepreneur and philanthropist, Sir Alec Reed CBE in 2007, the Big Give has helped to raise over £156 million for UK-registered charities through online match-funding campaigns.

The Big Give’s annual flagship campaign, The Christmas Challenge, is the UK’s biggest online match funding campaign. The Big Give has also run several cause-focused match funding campaigns, including raising £2.6m following the Grenfell Tower fire in 2017 and £1m to support vulnerable children in London during the summer holidays in 2018.

The Big Give has been awarded the 2015 Third Sector Award for ‘Best Charity Partnership’, 2014 Charity Times Award for 'Fundraising Technology' and the 2013 Digital Giving Technology4Good Award and was nominated for ‘Best Use Of Digital’ in the National Fundraising Awards 2018.

The Big Give is generously supported by which helps to provide a cost-effective service for both charities aiming to raise funds, philanthropists wishing to leverage their giving and individuals wishing to donate money online.

About Giving Tuesday

#GivingTuesday is a growing global movement now spanning five continents. But while the movement has an international reach, its beauty remains in its local appeal. The heart of #GivingTuesday is community action. The UK joined the movement in May 2014. The simple idea behind #GivingTuesday is to encourage people, charities and businesses to donate time, money or their voice to help a good cause.

#GivingTuesday, led in the UK by the Charities Aid Foundation (CAF), will take place on Tuesday 30 th November this year.

Supporting media

More info about the Christmas Challenge: