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Scam Alert: Fake Age UK Offers

Warning sign for stop (usually used for scam warnings)

Published on 15 July 2025 02:33 PM

Age UK (the national charity) become aware of a phishing campaign impersonating Age UK. These fraudulent emails are targeting individuals outside Age UK, including local Age UK Partners (such as Age UK Birmingham) and even family members of colleagues.

What's happening?

Scammers are sending fake emails claiming to offer a "Free Age UK Health Monitoring Kit." These emails are designed to misuse Age UK’s trusted name and trick recipients into clicking on links that lead to malicious websites.

What to look out for

Be extremely vigilant for emails with these red flags: 

  • Sender name: May appear as "Age UK - Health Monitoring" or similar variation.
  • Irresistible offers: Promises of free health kits, urgent offers, or anything that sounds too good to be true.
  • Suspicious links: Hover over links (without clicking!) to check if they point to unusual or unknown domains (e.g., not ageuk.org.uk).
  • Poor quality: Watch for bad grammar, misspellings, unprofessional formatting, or language that tries to pressure you into immediate action.
  • Unusual contact details: Any contact information that doesn't look official.
     

What Age UK are doing 

  • We've reported these emails to the National Cyber Security Centre (NCSC). 
  • We are monitoring the situation closely. 

What you need to do if you receive one 

Your immediate action is crucial to protect yourself: 

1.     DO NOT click on any links or open any attachments.

2.     DO NOT forward the email to others. 

3.     FORWARD the original email directly to the NCSC's reporting service: report@phishing.gov.uk. 

4.     DELETE the message from your inbox immediately after forwarding.

5.     If you're unsure about an email, you can contact Age UK’s Information Security team at infosec@ageuk.org.uk

Extra advice from Age UK Birmingham:

As stated by above the scams generally seem to be presenting themselves as offers of a "Wellness Upgrade" or a "Health Pack", or even a request to take a survey with the promise of a gift referred to as a "Health Monitoring Pack".

These have been arriving to people via emails, text messages and other means such as pop up adverts and on sites that don't check their advertising, such as certain social media platforms.

Often scam texts and other communications feature poor grammar as mentioned above. In the cases we are aware of, such as the one below, have spelling or other errors. "Age-UK Sends You a Health Kiit" - the misspelling of kit and the introduction of a hyphen between Age and UK very much suggests this was not from Age UK.

 

 

 

" ...the misspelling of kit and the introduction of a hyphen between Age and UK very much suggests this was not from Age UK."

It's highly unlikely you would ever see anything addresses to "Dear Age UK Customer".

As mentioned above, one key giveaway is that the messages, ads or emails take you to a website that doesn't have "ageuk.org.uk" or similar (e.g, ageuk.co.uk, ageukbirmingham.org.uk, ageukbirmingham.co.uk, ageuksandwell.org.uk etc.) in the domain address. For instance, this one to the right has the domain address "idphaneromania.yachts" which is certainly not Age UK related.

"For instance, this one to the right has the domain address "idphaneromania.yachts" which is certainly not Age UK related."

Suffice to say that none of the images of such communication on this page are legitimate, and should be treated as scam, junk or "phishing" (Phishing a term used to describe where a scammer is trying to catch data by luring in the victim whilst using images, websites and other assets to suggest they are a trusted brand - e.g. pretending to by Microsoft to get your Microsoft log in details, or in this case trying to pretend they are Age UK to get your bank, credit card and/or personal details, putting you at further risk.

If you are in any doubt that any message, or other communication is actually from Age UK, or Age UK Birmingham, check our websites for any information ( www.ageuk.org.uk or www.ageukbirmingham.org.uk or www.ageuksandwell.org.uk as appropriate) or contact us directly by phone (0121 437 0033), or by email: info@ageukbirmingham.org.uk. Stay safe.

The following are more images we have been sent of marketing that is not from Age UK or any of the local brand partners such as Age UK Birmingham:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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