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Read more about our vision and mission for older people living in Cheshire East.

Our mission statement

The key purpose of Age UK Cheshire East is to make the lives of older people in Cheshire East more fulfilling and address issues which impact on older people, such as loneliness and access to services.  Our mission can be neatly summed up as "To improve the later life of the people of Cheshire East"

Our vision

At Age UK Cheshire East, we believe that 

  • Cheshire East is an area where older people flourish.
  • We celebrate ageing and believe it presents us, now more than ever, with unprecedented opportunities and challenges.

Our Values

We are

  • realistic, open and truthful
  • solutions focused to make a real difference 
  • respectful - treating others as we would want to be treated
  • inclusive
  • positive
  • empowering to allow others to achieve their goals
  • striving to be the best at what we do

Our Commitment to equality, diversity and inclusionPeople chatting

Equality, diversity and inclusion are central to everything we do. We aim to celebrate the diversity of older people, and to support everyone to overcome barriers to their full inclusion and participation in society. We believe that positively valuing diversity and inclusion can make us better; helping us learn, innovate and deliver benefits for the people we’re here to help. We strive to do this by making our services and products inclusive, welcoming and accessible to everyone.

Age UK Cheshire East does not tolerate any discrimination, victimisation or harassment on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation.

How do we do promote inclusion in our work?

We respect the diversity of those in later life, their carers and advocates, and understand that they have different needs, choices, cultures and values. We will do everything we can to ensure that we’re as inclusive as possible in all areas of our work and operations, whether that’s providing services for older people, campaigning and influencing, or as an employer.

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Why do we do this?

Society cannot improve for anyone while people are treated unfairly because of their age, or their ethnicity, gender, religion or belief, sexual orientation, or because they are disabled.

It is unlawful for organisations to discriminate on the grounds of gender, gender identity, race, religion and belief, sexual orientation and disability in employment and training, and in the provision of goods, facilities, and services, except in very limited circumstances.

We believe an inclusive society where everyone, including all older people, is treated with dignity and respect will not only benefit older people but will also help to develop greater social cohesion, tolerance, stability and prosperity in the wider society.