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hand holding phone with scam alert sign on it

Anyone can fall prey to a scam, regardless of age, gender, education or economic background. The average age of victims is 74 as criminals tend to target older and often more vulnerable members of society. Scammers are organised, predatory criminals who gain trust to exploit and steal money. Over a three-month period, victims of scams in Sussex lost an average of £23,000 each.


  • If it sounds too good to be true it probably is
  • Never send money or give any money to anyone you do not know
  • Check people are who they say they are
  • Do not share your personal information
  • Make decisions in your own time
  • If in doubt phone a relative, friend or Sussex Police on 101

What is a cold call?

Cold calls are phone calls from companies trying to sell you something, even though they have had no business with you previously. Cold calls are not usually illegal and don’t necessarily count as a scam although they can be annoying, frustrating and even frightening.

Even though it won't necessarily block scammers, you can register for free with the Telephone Preference Service (TPS) to reduce the number of cold calls you receive.    

Register with the Telephone Preference Service

To help avoid postal scams, you can also contact the Mailing Preference Service to have your name taken off direct mailing lists in the UK (this won’t cover mail that is not addressed or from overseas).

Pension cold-calling banned

Nuisance calls about pensions are now illegal. If you receive a cold call about your pension, report it to the Information Commissioner's Office online or by calling 0303 123 1113.

Reporting a scam

If you have been a victim of a scam, report it to the police and also contact Action Fraud. The information you give to Action Fraud can help track down the scammer. You can report the scam online or by calling 0300 123 2040.

For more information on Avoiding Scams you can download our helpful booklet here AVOIDING SCAMS DOWNLOAD


We are updating you with highly reported scams, what to look out for and how to report it. 

Charity Collectors Scam - Click Here

Roofing Scams - Click Here

Courier Fraud - Click Here

Gift Card Scam - Click Here

Home Insulation Scam - Click Here

Scam Awareness

Watch our video for information on how to avoid being scammed or a victim of fraud.