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Past Campaigns - 'Tell Me!'

Published on 09 April 2018 10:46 AM

Tell Me! Front Cover'Tell Me!: Improving Information Provision for Older Londoners' aims to improve the information older people get from Councils and the NHS to help access vital services. We have worked with older people and local organisations to develop this campaign, which comes from our Your Priorities consultation on older Londoners' top asks for change. 

As part of this campaign we have:

  • Found out more about the exact issues older Londoners are experiencing when trying to find important information
  • Held participatory 'Information Scavenger Hunt' events where people in different places will look for the same information - we'll report how everyone gets on!

You can download the campaign report here.

'Tell Me!: Improving Information Provision for Older Londoners' outlines recommendations for public bodies to provide older people in London with better information, including the need for 'Information Open Days'.

The report, which looks at access to information from public bodies such as Local Council, NHS Trusts, and Clinical Commissioning Groups (CCGs) in the capital, is based on findings from older people in 25 London Boroughs. 

While public bodies try hard to communicate with their communities, the report shows that - of those who tried - 35% couldn't find information about home care, 29% couldn't find information about specialist transport options, and 27% failed to find listings of local health support services. A key finding was that some older people found obtaining information online or over the phone particularly difficult.

Reasons cited for older people not being able to find information included: Not having internet access, websites not enabling east access to information, and answer-phone automated response systems not having relevant options, resulting in long periods on hold. 

Sam Mauger, Chief Executive of Age UK London, said:

"We know that much more can be done by public bodies to provide older Londoners with the very best  information which can empower them to make decisions, use services and help others."

“While we found some encouraging examples of good practice which meant finding information was much  easier for older people, we would ask London’s Councils, NHS Trusts and CCGs to take action after  our findings and we hope they will all commit to hosting Information Open Days."

“An Information Open Day where, for instance, trained Council staff answer questions face to face and  demonstrate how to find information in the future, would have real benefit to older people and the whole  community.”

Other recommendations include involving older people in the design and testing of websites to ensure suitability, as well as ensuring that various printed forms of information are available.

Age UK London also found some ‘best practice’ examples of information from around London, including Freedom Pass applications which were found to be particularly easy to navigate.

Get Involved!

We now have a range of materials available for you to use to help you get involved in the 'Tell Me!' campaign so that you can join us in getting older Londoners better information from public bodies.

We are asking any interested local Age UK to write to the Chief Executive of your Council asking for them to consider hosting an Information Open Day in your borough.

Age UKs can download our template letter and fill in your Chief Executive's name, your Age UK name and your own name before sending it off.

We are asking all other interested individuals or groups to send a letter to your ward councillor, or any councillor you would like, again asking for them to consider hosting an Information Open Day in your borough.

Individuals or groups can download our template letter and fill in our councillor's name, your own name and, if necessary, your organisation's name before sending it off.

You can find the email addresses for all Councillors in London on London Councils' London Government Directory. Please use the interactive map to select your borough, and all necessary contact details should appear.

Also keep on tabs on Age UK London's Twitter feed @ageuklondon for more information on 'Tell Me!'.

For help with any of this, please contact Gordon Deuchars on