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The Big Knit 2021

innocent big knit logo

Published on 24 April 2021 06:14 PM

Woolly warriors needed in North Tyneside for the innocent big knit

The innocent Big Knit campaign has returned and Age UK North Tyneside is calling on the knitters and crocheters of North Tyneside to get their knitting needles out to help raise urgent funds for older people most in need.

This is the 18th year that innocent has been running the Big Knit in partnership with Age UK and woolly warriors are needed again this year to craft some little hats to sit on innocent smoothie bottles. For each be-hatted smoothie sold, Age UK receives 25p, which will help the Charity make a big difference to the lives of older people.

With many of us spending lots of time at home at the moment it’s a great opportunity for stitching superstars to get crafting, or for knitting newbies to grab some needles and give it a whirl. The pandemic has had a huge impact on older people over the past year so Age UK is in need of these little hats more than ever to help raise funds for its vital services.

Dawn McNally, Chief Officer of Age UK North Tyneside said: “We need the people of North Tyneside to join us and help knit as many miniature hats as possible to help us hit our 4000 target. It’s been a challenging time for everyone, but this is a really fun campaign to get involved in and it’s a great activity to do whilst we’re all spending more time at home.

“The money raised from these little hats will make a big difference to the lives of older people in our area, many of whom have been badly affected by the pandemic. Every hat knitted will help to fund our hugely important services, including telephone befriending.

Katie Simpson, Head of Brand at innocent drinks, said: "We’re delighted to be working with Age UK on the Big Knit once again. After a hard year, we want to make this campaign as big as possible so we can help more older people than ever. We’re incredibly grateful to all the heroic volunteers helping us get there

For more information on The Big Knit contact Age UK North Tyneside on 0191 2877012. Completed hats can be safely collected by Age UK North Tyneside’s team Tel: 0191 2877102 or e mail 

There are six exciting new hat designs for this year, including a rainbow, rabbit, cupcake, pom pom, fox and bird. These knitting and crochet patterns are available to download, to find out more visit: or

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