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Please find below contacts for or senior management team. If you require Information & Advice or would like to book a Club or Trip, please contact: enquiries@ageuknorwich.org.uk

Chief Executive Officer - Dan Skipper

Dan Skipper is the Chief Executive Officer of Age UK Norwich, working for the charity since 2015.  Dan is an active part of a range of forums focusing on improving the quality of later life in the city and county, including Norfolk Older People’s Strategic Partnership, the Norwich Institute of Healthy Ageing, and the Later Life Provider Network.  As part of the charity’s mission, he’s shaping Norwich’s application to the Centre for Ageing Better for Norwich to become an Age Friendly City under the World Health Organisation framework.

He is a member of the Integrated Care System (ICS) Ageing Well Programme Board, VCFSE Assembly, and the Physical Activity Strategic Leadership Group.  Nationally, Dan is part of the Age England Association NHS Development Working Group and the Business in the Community (BITC) Norwich Network Board as part of their levelling-up agenda.

Dan is a qualified programme and project manager, and a member of the APM, the chartered body for the project profession. Prior to Age UK Norwich, Dan held a wide variety of senior positions within the financial services and education sectors, ranging from product development, marketing, regulatory compliance to customer insights and behaviours. 

Dan can be contacted on 01603 496 329 or by email dan.skipper@ageuknorwich.org.uk 

Head of Services - Fiona Gosden

Fiona joined Age UK Norwich in March 2026 from Time Norfolk, a pregnancy loss charity, where she served as Chief Executive for several years.

With significant leadership experience in the voluntary sector, Fiona has overseen the delivery of compassionate, person-centred services - some of which closely mirror our own.

Her strong strategic insight and deep understanding of charitable service provision make her a valuable addition to the team, supporting our continued commitment to delivering high-quality support for older people in Norwich.

Outside of work, Fiona loves spending time on the Norfolk Broads on her little day boat, Mahler.

Fiona can be contacted on 07549 822 842 or fiona.gosden@ageuknorwich.org.uk 

Service Delivery Lead - Maxine Franklin

Max joined Age UK Norwich in February 2024, bringing with her a wealth of experience in operations across a range of sectors, including healthcare, finance, and the charitable sector.

Her most recent role at a local charity confirmed her passion for community-focused work, making her a natural fit for supporting older people in Norwich. 

Max's diverse professional background, combined with her strong qualifications, enables her to take a holistic and strategic approach to service delivery. She is committed to ensuring that the support offered by Age UK Norwich is accessible, effective, and tailored to the needs of older people in the community.

Outside of work, Max loves to travel, spend quality time with friends and family, and embraces life to the fullest

Max can be contacted on 07425 372 628 or max.franklin@ageuknorwich.org.uk 

Service Delivery Lead - Amanda Voysey

 Amanda joined the team in November 2025. Her career in the care industry began in 2005 at a private, exclusive residential home where she became Assistant Manager. Following on from this she was employed by Adult Social Services as Assistant Practitioner. Her last role within Social Services after having a break to have her children was Integrated Care Co-ordinator for the ‘Unplanned’ team. Amanda is very passionate about care of older people. This coupled with her 20+ years of practical experience, knowledge and training has led her to the current management position for Age UK Norwich. Amanda volunteers for Dementia UK in her spare time.

Outside of work, Amanda is a self-employed independent Travel Advisor. (She worked at a high street Travel Agent before joining the care sector). She enjoys spending time with her family, socialising with friends, travelling as much as possible, cycling and baking. Amanda is a trusted member of a house-sitting group, and enjoys travelling around the UK looking after people’s homes and pets.

Amanda can be contacted on 07549 816 421 or amanda.voysey@ageuknorwich.org.uk 

Health Specialist - Kelly Parkin

Kelly, our Health Specialist, joined Age UK Norwich in September 2022. Prior to this, she worked as a GP Referral Instructor on the Exercise Referral Scheme run by Broadland and South Norfolk District Councils. With over 12 years of experience in the health and fitness industry, she has spent the last decade running her own community-based fitness classes, supporting older adults and individuals with long-term health conditions. In 2025, Kelly also qualified as a Health and Fitness Tutor and Assessor. 

Her work is centred around helping older people improve their health and wellbeing through tailored, exercise-based interventions. With a strong background in exercise referral across both community and leisure centre settings, she brings extensive knowledge in adapting physical activity for those with specialist needs. Her goal is to support older adults in maintaining their independence and enjoying a better quality of life.

Outside of work, she enjoys travelling, playing netball, and cheering on her children.

Kelly can be contacted on 07549 816 741 or by email at kelly.parkin@ageuknorwich.org.uk 

Marketing and Communcations Lead - Bethany Grimshaw

Bethany joined Age UK Norwich in April 2024. Prior to this, she worked for the Diocese of Norwich, where she held a variety of roles and developed a strong passion for charity work and communications. Beth is particularly enthusiastic about sharing good news stories and portraying real-life experiences, helping to show why the work of charities is so important and the difference it makes to people’s lives.

Outside of work, Beth enjoys walking her dogs and heading off on ski trips whenever she gets the chance.

Beth can be contacted on 07355 628634 or by email bethany.grimshaw@ageuknorwich.org.uk 

For press enquiries email comms@ageuknorwich.org.uk 

For fundraising enquiries email fundraising@ageuknorwich.org.uk 

Quality & Governance Lead - Jacqueline Butcher

Jacqui joined Age UK Norwich in October 2025,

Jacqui brings with her considerable experience gained within the food industry in technical and compliance roles specialising in animal welfare and food safety & governance roles.

Outside of work she now enjoys being a grandmother and used to be a keen horsewoman, she also enjoys spending time gardening, walking with her dogs and holidays in the wine regions of France.

Jacqui can be contacted on 07549 816 635 or by email jacqueline.butcher@ageuknorwich.org.uk