Our Staff
Please find below contacts for our leadership team. If you require Information & Advice or would like to book a Club or Trip, please contact: enquiries@ageuknorwich.org.uk
Interim Chief Executive Officer - Fiona Gosden
Fiona joined Age UK Norwich in March 2026 from Time Norfolk, a pregnancy loss charity, where she served as Chief Executive for several years.
With significant leadership experience in the voluntary sector, Fiona has overseen the delivery of compassionate, person-centred services - some of which closely mirror our own.
Her strong strategic insight and deep understanding of charitable service provision make her a valuable addition to the team, supporting our continued commitment to delivering high-quality support for older people in Norwich.
Outside of work, Fiona loves spending time on the Norfolk Broads on her little day boat, Mahler.
Fiona can be contacted on 07549 822 842 or fiona.gosden@ageuknorwich.org.uk
Service Delivery Lead - Maxine Franklin
Max joined Age UK Norwich in February 2024, bringing with her a wealth of experience in operations across a range of sectors, including healthcare, finance, and the charitable sector.
Her most recent role at a local charity confirmed her passion for community-focused work, making her a natural fit for supporting older people in Norwich.
Max's diverse professional background, combined with her strong qualifications, enables her to take a holistic and strategic approach to service delivery. She is committed to ensuring that the support offered by Age UK Norwich is accessible, effective, and tailored to the needs of older people in the community.
Outside of work, Max loves to travel, spend quality time with friends and family, and embraces life to the fullest
Max can be contacted on 07425 372 628 or max.franklin@ageuknorwich.org.uk
Service Delivery Lead - Amanda Voysey
Amanda joined the team in November 2025. Her career in the care industry began in 2005 at a private, exclusive residential home where she became Assistant Manager. Following on from this she was employed by Adult Social Services as Assistant Practitioner. Her last role within Social Services after having a break to have her children was Integrated Care Co-ordinator for the ‘Unplanned’ team. Amanda is very passionate about care of older people. This coupled with her 20+ years of practical experience, knowledge and training has led her to the current management position for Age UK Norwich. Amanda volunteers for Dementia UK in her spare time.
Outside of work, Amanda is a self-employed independent Travel Advisor. (She worked at a high street Travel Agent before joining the care sector). She enjoys spending time with her family, socialising with friends, travelling as much as possible, cycling and baking. Amanda is a trusted member of a house-sitting group, and enjoys travelling around the UK looking after people’s homes and pets.
Amanda can be contacted on 07549 816 421 or amanda.voysey@ageuknorwich.org.uk
Advice Specialist - Martin Jones
Martin joined Age UK Norwich in April 2026 from Age Well East, a charity based in Essex providing community-based services for and with people in later years. With 13 years’ experience within the Voluntary Sector, Martin has led varied services designed to empower improvements in health and wellbeing and has managed the delivery of advice work previously for 3 charities.
With good insight into the importance of access to advice and how this can promote and maintain personal independence and choice, Martin is a great member of the team.
Outside of work he enjoys walking, travelling, and going to see live music.
Martin can be contacted on martin.jones@ageuknorwich.org.uk
Health Specialist - Richard Edrich
Richard has recently joined Age UK Norwich as Health Specialist. For over 20 years, he has had numerus roles in the fitness and health sector working with individuals with medical conditions.
Alongside this, Richard had a career in education and was a course leader for Level 3 Sport and Exercise Science at East Coast College (Great Yarmouth) and FdSc/BSc Sport, Health and Exercise Science degree at University of Suffolk, Great Yarmouth campus. In more recent years, he was a senior manager for adult healthy lifestyle services at Onelife Suffolk, followed by a period in the Place and Community Team at Public Health, Norfolk County Council.
Richard holds numerous qualifications in fitness, nutrition, sports conditioning, and education. Example of specialisms include neurological long-term conditions and cardiac rehabilitation. Whilst working at Onelife Suffolk, he completed a PgC in Policy and leadership in Integrated Systems and is currently conducting research for his PhD into how resistance training could prevent muscle loss in stroke patients at the University of Suffolk.
Alongside his role at Age UK Norwich, Richard still works independently with individuals managing specific conditions, delivering strength and balance groups, and providing strength and conditioning to Muay Thai fighters.
When not working, Richard enjoys weight training, tennis and spending time with family. Also, he is a little partial to little Sci-Fi!
Richard can be contacted on richard.edrich@ageuknorwich.org.uk
Quality & Governance Lead - Jacqueline Butcher
Jacqui joined Age UK Norwich in October 2025,
Jacqui brings with her considerable experience gained within the food industry in technical and compliance roles specialising in animal welfare and food safety & governance roles.
Outside of work she now enjoys being a grandmother and used to be a keen horsewoman, she also enjoys spending time gardening, walking with her dogs and holidays in the wine regions of France.
Jacqui can be contacted on 07549 816 635 or by email jacqueline.butcher@ageuknorwich.org.uk
Director of Healthy Ageing Norfolk - Dan Skipper
Dan Skipper is Director of Healthy Ageing Norfolk, a unique voluntary sector partnership working to reduce frailty and falls. This is a shared role working across Age UK Norwich and Norfolk Citizens Advice, a strategic partnership aimed at tackling one of Norfolk’s biggest long-term challenges - an ageing population with rising levels of frailty and poor health.
Frailty, a syndrome associated with ageing, reduces resilience and recovery often affecting physical mobility, mental wellbeing, housing stability and financial security. Left unsupported, it can significantly impact independence and quality of life, a particular challenge in a rural county.
Dan was previously the Chief Executive Officer of Age UK Norwich, leading the charity since 2015. Dan is a qualified programme and project manager, and a member of the APM, the chartered body for the project profession. Prior to Age UK Norwich, Dan held a wide variety of senior positions within the financial services and education sectors, ranging from product development, marketing, regulatory compliance to customer insights and behaviours.
Dan can be contacted on 07871 779 451 or by email dan.skipper@healthyageingnorfolk.org.uk
Marketing and Communications
For press enquiries email comms@ageuknorwich.org.uk
For fundraising enquiries email fundraising@ageuknorwich.org.uk