Our Staff

Dan Skipper is the Chief Executive Officer of Age UK Norwich, working for the charity since 2015.  Dan is an active part of a range of forums focusing on improving the quality of later life in the city and county, including Norfolk Older People’s Strategic Partnership, the Norwich Institute of Healthy Ageing, and the Later Life Provider Network.  As part of the charity’s mission, he’s shaping Norwich’s application to the Centre for Ageing Better for Norwich to become an Age Friendly City under the World Health Organisation framework.

He is a member of the Integrated Care System (ICS) Ageing Well Programme Board, VCFSE Assembly, and the Physical Activity Strategic Leadership Group.  Nationally, Dan is part of the Age England Association NHS Development Working Group and the Business in the Community (BITC) Norwich Network Board as part of their levelling-up agenda.

Dan is a qualified programme and project manager, and a member of the APM, the chartered body for the project profession. Prior to Age UK Norwich, Dan held a wide variety of senior positions within the financial services and education sectors, ranging from product development, marketing, regulatory compliance to customer insights and behaviours. 

Dan can be contacted on 01603 496 329 or by email dan.skipper@ageuknorwich.org.uk 

Max joined Age UK Norwich in February 2024, bringing with her a wealth of experience in operations across a range of sectors, including healthcare, finance, and the charitable sector.

Her most recent role at a local charity confirmed her passion for community-focused work, making her a natural fit for supporting older people in Norwich. 

Max's diverse professional background, combined with her strong qualifications, enables her to take a holistic and strategic approach to service delivery. She is committed to ensuring that the support offered by Age UK Norwich is accessible, effective, and tailored to the needs of older people in the community.

Outside of work, Max loves to travel, spend quality time with friends and family, and embraces life to the fullest

Max can be contacted on 07425 372 628 or max.franklin@ageuknorwich.org.uk 

 Amanda joined the team in 2025. 

Kelly, our Health Specialist, joined Age UK Norwich in September 2022. Prior to this, she worked as a GP Referral Instructor on the Exercise Referral Scheme run by Broadland and South Norfolk District Councils. With over 12 years of experience in the health and fitness industry, she has spent the last decade running her own community-based fitness classes, supporting older adults and individuals with long-term health conditions. In 2025, Kelly also qualified as a Health and Fitness Tutor and Assessor. 

Her work is centred around helping older people improve their health and wellbeing through tailored, exercise-based interventions. With a strong background in exercise referral across both community and leisure centre settings, she brings extensive knowledge in adapting physical activity for those with specialist needs. Her goal is to support older adults in maintaining their independence and enjoying a better quality of life.

Outside of work, she enjoys travelling, playing netball, and cheering on her children.

Kelly can be contacted on 07549 816 741 or by email at kelly.parkin@ageuknorwich.org.uk 

Bethany joined Age UK Norwich in April 2024. Prior to this, she worked for the Diocese of Norwich, where she held a variety of roles and developed a strong passion for charity work and communications. Beth is particularly enthusiastic about sharing good news stories and portraying real-life experiences, helping to show why the work of charities is so important and the difference it makes to people’s lives.

Outside of work, Beth enjoys walking her dogs and heading off on ski trips whenever she gets the chance.

Beth can be contacted on 07355 628634 or by email bethany.grimshaw@ageuknorwich.org.uk 

For press enquiries email comms@ageuknorwich.org.uk 

For fundraising enquiries email fundraising@ageuknorwich.org.uk 

Jacqueline joined the team in 2025.