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What are the benefits of partnering with Age UK Norwich?

A partnership with us could be beneficial for your business by helping you meet your corporate social responsibility objectives. It's a great way to motivate employees, gain insight into the over-50s market, get some great PR and help Age UK Norwich to support vulnerable people in the local community. Contact us on for more information.

How can we get involved?

There are a number of ways your organisation can partner with us.

Choose Age UK Norwich as your Charity of the Year

Please consider choosing Age UK Norwich as your business Charity of the Year. In return we would offer joint branding on our fundraising materials and our events, as well as positive PR and local media coverage.

Sponsor one of our events

Your staff could get involved in our events thoughout the year. By sponsoring an event you help us with the costs, for example, food and decorations, and in return get some great PR and local media coverage.

Display a collection tin

Could you display a collection tin in your office or shop? This would help us to collect much needed donations to ontinue our vital work in Norwich.

Donate a raffle prize or service

Could you donate a prize for one of our many fundraising raffles and competitions - perhaps a bottle of wine, box of chocolates or biscuits, bath goodies, gift vouchers, or free services?

Send employees to volunteer

Could you send a team to help out at an event or activity? It's a great way for staff to bond by working together to help vulnerable older people. Previous staff teams have served Christmas lunches, taken older people on days out, painted our day centre, and revamped our garden.

Run a fundraising event

Your employees could run their own fundraiser to help raise vital funds for our work. They could do a cake sale, dress down day, a sponsored walk or run, or a raffle. There's so many things they could do - contact us for more ideas!

Love Later Life Business Awards

The Love Later Life Business Awards celebrate and profile local business action that supports older people to live well. Your organisation can support Age UK Norwich by taking up one of the sponsorship or supporter opportunities available or by nominating your business for  one of the 6 award categories. To find out more click here. Alternatively email or call Emma Roper on 01603 496323.






Corporate sponsor case study - ReAssure 2017  

Age UK Norwich began a three year charity partnership with the ReAssure Norwich office in January 2017. 

To date they have raised over £17,000 to support our work and trained over 350 of their staff as Dementia Friends – learning more about Dementia and how to support people with the condition. 

As well as fundraising they support Age UK Norwich in a range of volunteering roles. 

Here are some of the things they have done: 

  • Jumped 13,000 feet out of a plane in a sponsored Skydive
  • Painted the Marion Day Care and Dementia Centre
  • Competed in an Apprentice style team challenge to raise the most money in a month
  • Served Christmas lunch to some of our clients
  • Helped with fundraising street collections in Norwich city centre 

ReAssure Director Steve Shore said:

“Working with Age UK Norwich has really made a difference within our organisation.  Our team have enjoyed raising money for a worthwhile cause and have also learned new skills – both life skills through the Dementia Friends training, and broader skills acquired through our fundraising activities.”

Trust Support

Like most voluntary organisations, we have been dealing with major challenges to maintain services in the face of dire public finances. Cuts to government and local council funding means statutory support has crumbled. 

We have been enormously lucky to have found alternative funding from charitable grants and over the coming years we need to become increasingly inventive to find new ways to meet need and pilot new services to attract funds. 

Older people have not been seen as a major cause to donate to, by individuals or businesses, as most people assume our work is paid for by local and national government. In fact apart from our day care, our services get just 19% of their resources from the public purse. 

We will continue to base our work on a portfolio of funding – large and small grants, donations, social enterprise.

If you are a charitable funder and would like to find out more about our services please contact our Fundraising Manager on

We would like to thank the following Trusts, Foundations and others for their support:

  • Age UK
  • Big Lottery Fund
  • Comic Relief
  • Garfield Weston Foundation
  • The Geoffrey Watling Charity
  • The John Jarrold Trust
  • Norfolk City Council
  • Norfolk Community Foundation
  • Norfolk County Council
  • Norwich Clinical Commissioning Group
  • Norwich Consolidated Charities
  • Tudor Trust