Delivering joy to older people
Published on 13 November 2025 12:48 PM
Age UK Shropshire Telford & Wrekin is spreading festive cheer this year, through a heartwarming Christmas partnership with Dunelm in Shrewsbury.
Together, they’re inviting local shoppers to take part in their Delivering Joy initiative, a simple, meaningful way to brighten Christmas for an older person who might otherwise be alone or go without a gift this holiday season.
From now until Christmas, visitors to the Dunelm store in Shrewsbury can help deliver joy in four easy steps:
- Visit the store
Pop into Dunelm in Shrewsbury and find the special Delivering Joy Christmas tree in the Dorma department at the front on the store. - Pick a gift tag
Each tag on the tree represents an older person in the community, with a note about something they’d love to receive, for example: 'Female, aged 70–75, would like a notebook and puzzle fun.' - Choose a gift
Purchase a thoughtful gift described on the tag. - Bag it and drop it off
Place your gift in a bag and return it to the store by the return date shown on the tag.
Dunelm will then work with Age UK Shropshire Telford & Wrekin to ensure every gift reaches an older person in time for Christmas.
Heather Osborne, Chief Executive of Age UK Shropshire Telford & Wrekin, said: “Christmas can be a difficult and lonely time for many older people, but small acts of kindness can make a world of difference. The Delivering Joy initiative is a wonderful way for our community to come together and show that every older person matters. We’re so grateful to Dunelm and their customers for helping us spread a little festive magic this year.”
Tracey Stevens, Store Manager at Dunelm in Shrewsbury, added: “Delivering Joy is one of our favourite community projects. It’s amazing to see how generous our customers are, each gift given represents real care and connection. We’re thrilled to partner with Age UK Shropshire Telford & Wrekin to make this Christmas extra special for local older people.”
Whether it’s a cosy blanket, a jigsaw puzzle, or a box of chocolates, every gift donated will help deliver a smile, and a reminder that no one is forgotten this Christmas.
For more information about Age UK Shropshire Telford & Wrekin and how to support local older people, call us on 01743 233 123 or email enquiries@ageukstw.org.uk