Supporting Wear It Woolly helps local older people to stay warm in winterHundreds of school pupils, church goers, employees and care home residents donned their woollies in February to support Age UK Shropshire Telford & Wrekin’s annual Wear It Woolly event.

Raising hundreds of pounds for us to help older people to stay warm in winter, people were keen to join in a dress down day and wore a selection of woolly items ranging from bobble hats and scarves to jumpers, socks and ponchos.

Every winter, many older people in our community struggle with the cold. High fuel costs and poor home insulation can have a devastating impact on their health. In Shropshire, around 280 older people will die prematurely from the cold this winter.

All the money raised will be used to support vulnerable older people and help them to stay warm and healthy in winter. We give advice about how to keep warm and we offer Surviving Winter Grants to help repair heating or replace boilers. We also combat loneliness through the warmth of friendship with our Befriending service, Day Centres and Living Well activities.

Ruth Brown, Head of Fundraising, said: ‘A huge thank you to everyone who took part in Wear It Woolly. We were delighted that so many people joined in and supported the event. The money raised will make a real difference to many cold older people struggling to heat their homes.’

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