Ten Years of Memories, Friendship and Football: Age UK Norwich Celebrates a Decade of ‘Still on the Ball’

The concept for Still on the Ball was brought to Norwich in 2015 by Gina Brown, inspired by her successful work in Aberdeen. Recognising the power of football to spark memories and conversation, Gina partnered with Age UK Norwich to create a local group that would capture that same spirit in the heart of Norfolk. The group was appropriately named Still on the Ball, giving a nod to the Norwich City anthem ‘On the Ball City’.

Meeting monthly at Carrow Road, home of Norwich City Football Club, the group provides a warm and welcoming space for participants to reminisce about matches, players and moments that have shaped their lives. Using photos, memorabilia and lively discussion, sessions bring people together to share stories, laughter and camaraderie. As one regular described, “It feels like being back on the terraces with friends again.”

Over the years, Still on the Ball has welcomed special guests, including former Norwich City players, and enjoyed exclusive tours of Carrow Road and the Colney Training Ground. Even during the COVID lockdowns, dedicated volunteers kept the spirit alive by creating virtual sessions, ensuring the team stayed connected.

The project’s success lies in its inclusive and friendly approach. Visitors often remark how seamlessly volunteers and members blend together, a reflection of the group’s ethos. Many volunteers, four of whom have been involved since the very beginning, have formed long-lasting bonds with members, helping to maintain vital community connections that can often fade after a dementia diagnosis.

While Norwich City pride runs deep, Still on the Ball welcomes fans from all clubs. Sessions explore the broader story of football, ensuring that everyone, no matter where their team allegiance lies, can join in the memories and the joy.

“Still on the Ball is about so much more than football,” said Katy Omer, Age UK Norwich’s Health and Community Outreach Officer. “It’s about belonging, laughter and giving people the confidence to share their stories again. We’re incredibly proud to celebrate ten years of friendship and community.”

This milestone would not have been possible without the dedication of the volunteers and the ongoing support from the community. Age UK Norwich extends its heartfelt thanks to everyone who has helped sustain Still on the Ball over the past decade.

A special mention goes to Neil Hickman at Hickman Supplies, whose long-term sponsorship has played a vital role in the continuation and growth of the group. His generosity and commitment have ensured that the sessions could continue to bring joy, connection and support to so many.

After ten incredible years, Still on the Ball continues to be a shining example of how sport and memory can come together to make a difference. The group embodies Age UK Norwich’s mission to reduce isolation, foster community, and celebrate the lives and experiences of older people.

As the group looks forward to its next decade, one thing remains certain: the ball is still very much rolling.