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Our Campaigns

At Age UK Norwich, we believe in the power of collective action. This page is dedicated to showcasing the diverse range of campaigns we're passionate about – all reflecting our commitment to making a tangible and lasting impact on the lives of those in our community.

We invite you to explore our current and past campaigns, learn about the issues we're addressing, and see the progress we're making. You'll find details on our objectives, the activities we undertake, and the results we're achieving. More importantly, we hope to inspire you to join us on this journey. Whether through volunteering, spreading awareness, or simply learning more about the important work being done, your involvement can make a real difference.

Current Campaigns

  • Act Now, Age Better

    We’re living longer, and with the right choices, we can live better too. Taking simple steps in our 50s and 60s can lead to major benefits in the years ahead. Staying active now is an investment in our future—much like paying into a physical pension plan—boosting our chances of living the life we want later. Physical activity can be powerful, rewarding, and even social; it doesn’t have to feel like a chore. Every step, pedal stroke, paddle, dance move, or even bit of housework contributes to a healthier, stronger future. It’s time to shift our mindset from seeing exercise as an obligation to embracing movement as a form of empowerment. Together, we can change how we age.

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    Age Friendly Norwich

    An Age Friendly City is one where people of all ages are valued, included, and supported to live well. In Norwich, we’re working to create a city that enables older people to stay active, connected, and independent for longer. From accessible transport and safe public spaces to opportunities for socialising, volunteering, and lifelong learning, being age friendly means designing a city that works for everyone. By listening to older residents and working together across communities, services, and organisations, we’re helping shape a future where growing older is something to look forward to—not fear. Let’s make Norwich a great place to grow older, together.