UEA Research Findings on Behavioural Change Techniques
Policymaker Infographic Summary
Check out the summary findings of the research and the significant benefits community-based physical activity provides, tackling inactivity, loneliness and ill-health.
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Click here to view Jess's UEA Bio
Jess Marshall, PhD Researcher in Behaviour Change Science:
When I first began this research, I was interested in a simple question: how do Health Coaches help people become and stay physically active? The Age UK Norwich Health Coaching Service is supporting older adults every day to overcome these barriers.
Rather than asking whether the service works, I wanted to understand how it works. What do Health Coaches actually do? How do they encourage people to keep coming back? What can we learn from their experience that could help other organisations support healthy ageing?
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Click here to Read the Full Report
Understand the key behavioual techniques and how these are used by Health Coaches within group activity sessions within the community.
From building rapport, creating space for socialising, and linking activities to daily living tasks.
If you would like to know more about our Health Coaching Service, contact our Health Specialist - richard.edrich@ageuknorwich.org.uk