Challenging ageism this Age without Limits Day

We’re once again supporting Age Without Limits Day (10th June), a national day of action dedicated to challenging ageism and changing the way we think about ageing. 

This year’s theme, “Let’s question ageism,” highlights the power of asking simple but important questions to challenge assumptions, interrupt habits and drive change. 

We continue to focus on tackling ageism and creating a fairer later life for people across Oxfordshire, and we’re urging everyone to take a moment to reflect on their own attitudes towards age and ageing. 

Ageism - stereotyping, prejudice or discrimination based on age - remains one of the most widespread and overlooked forms of discrimination. Research shows that over half of people aged 50+ have experienced age discrimination. 

Paul Ringer, CEO said: “Ageism is often so ingrained in society that we don’t even notice it. It shows up in the language we use, the assumptions we make and in everyday interactions. 

“This year’s theme, ‘Let’s question ageism’, encourages all of us to stop and think. Sometimes it only takes one simple question to challenge a stereotype or see things differently. 

“Challenging ageism is a key part of what we do, because it helps create a society where everyone, whatever their age, feels valued, respected and able to live well.” 

Across Oxfordshire, the effects of ageism can be wide-ranging, impacting people’s confidence, wellbeing, employment opportunities and access to services. 

We’re encouraging individuals, workplaces and communities to take small but meaningful actions to challenge ageism this Age Without Limits Day, including reflecting on their own attitudes and language and questioning age-based assumptions. 

Paul added: “Questions are a powerful way to start change. They open up conversations, challenge what we think we know, and help us see things differently.  

“We all have a role to play in creating a county where people of all ages are treated fairly and where people feel valued as they grow older.”