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Bristol Ageing Better launches #AgeProudBristol Campaign

Published on 03 February 2020 11:31 AM

About the campaign

Age Proud Bristol is an awareness campaign run by Bristol Ageing Better (BAB) that challenges perceptions of older people in Bristol and encourages people to feel proud of their age and experience. Beginning in January 2020, the campaign will run until the end of March. During this time, the campaign will feature the stories of seven older people in Bristol, Age Proud Ambassadors, who are challenging negative stereotypes of later life.

BAB will be publishing three articles based on interviews from our Ambassadors over the course of the campaign. The first article features Niels Hansen (75) a champion skydiver and Judith Brown (81) Bristol Older People’s Forum Ambassador. Read this article by clicking here. The second article features Catherine Wescott (65), creator of BS3 Helping Others and Zehra Haq (64), CEO of Dhek Bhal. Read this article by clicking here. 

Posters of these Age Proud Ambassadors will be on display across Bristol from January as well as being published in local magazines and newspapers. You should be able to see them in your local library, community centre or GP surgery.

As a part of the campaign, BAB have also created an animated video about ageism, which challenges people to think more positively about later life. This video will be played on the big screen in Millennium Square from 20th January - 10th February. 


How you can get involved

Engage with the Age Proud Bristol campaign and help us spread the word. Have a conversation about negative stereotypes and how they make you feel, whatever your age. Talk about older friends and relatives that inspire you to see later life in a more positive way. Tell us why YOU feel Age Proud.

Share our campaign materials on social media.  Download suggested social media messages here.  Download a Facebook image here. Download a Twitter image here

Share the Age Proud Bristol video with your network. 

Print an Age Proud Bristol poster and display it at your place of work

Download Ben’s poster A4 
Download Catherine’s poster A5
Download Colin’s poster A3
Download Joyce’s poster A4
Download Judith’s poster A5
Download Niels’ poster A5
Download Zehra’s poster A3

Join the conversation on Facebook and Twitter.

Make a pledge to help end ageism in Bristol. 


For any further information about the campaign, please contact Vibeke Joy, Communications and Press Officer for BAB.


Niels Hansen, Age Proud AmbassadorPhoto Credit: Alex Rotas