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Age UK Dacorum observes the values, principles and good practice of Age UK.

Our mission is to promote the well-being of all older people and to help make later life fulfilling and enjoyable.

To achieve this mission we need to involve older people directly in defining needs, determining priorities and exerting control over the decisions that affect their lives.

Our values are to be: caring, effective, enabling, influencing and innovative.


We act with understanding, sensitivity and respect in our dealings with older people and with each other. There are expectations of confidentiality and equal opportunity and a commitment to involving users. This is demonstrated very clearly in our day centres around the Borough.


We make the best use of our resources to achieve our purpose so we can make a positive difference to the lives of older people. In Dacorum we are very fortunate that the County Council and Dacorum Borough Council recognises the effectiveness of our work and grants us funds to meet our objectives.


We help older people to achieve what they want in their lives, by working alongside them in the pursuit of their own objectives.


We recognise that the interests of older people are complex and diverse. Our involvement with the Local Strategic Partnership ensures that the focus will be on the needs of the users.


We strive to identify new and changing needs and look for novel and creative ways to address them. For example, we have introduced complementary therapy sessions for carers which have proved extremely popular and beneficial to them.