Act Now, Age Better
We’re living longer, and with the right choices, we can live better too. Taking simple steps in our 50s and 60s can lead to major benefits in the years ahead. Staying active now is an investment in our future—much like paying into a physical pension plan—boosting our chances of living the life we want later.
Physical activity can be powerful, rewarding, and even social; it doesn’t have to feel like a chore. Every step, pedal stroke, paddle, dance move, or even bit of housework contributes to a healthier, stronger future.
It’s time to shift our mindset from seeing exercise as an obligation to embracing movement as a form of empowerment.Together, we can change how we age.
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💬 What is Act Now, Age Better?
Ageing is a privilege – but it can come with physical, mental and emotional challenges. Age UK Norwich is launching a new campaign to help people in mid-life take small steps now that will make a big difference later.
Our mission: To inspire a shift in attitudes around ageing, encourage open conversations, and empower people to move more in their daily lives – starting in their 50s and 60s.
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🚶♀️ Why Physical Activity?
We all know staying active is good for us – but life gets busy, and it’s easy to put ourselves last. That’s why Act Now, Age Better is starting with one simple focus: move more.
It doesn’t have to mean gyms or marathons – every bit of movement counts. Walking, dancing, cleaning, gardening – it all adds up. Think of it as paying into a physical pension plan for your future health and independence.
🤝 Expert Support & Community Action
We’ve teamed up with Dr Hussain Al-Zubaidi – lifestyle medicine doctor, personal trainer, and health coach – to offer practical tips and guidance.
Speaking about his motivation to support the campaign, Dr Hussain said: “10 years ago, I was 26kg heavier, sedentary, highly stressed, and diagnosed with fatty liver disease and high blood pressure. The turning point came when I realised how much my lifestyle was shaping my future – what kind of life would I have at 70 if I continued on that path?”
Having formed habits that have helped him prioritise physical activity in his own life, Dr Hussain has worked with Age UK to create a free, downloadable leaflet. “I’ve summarised the evidence behind longevity and shared practical strategies to help you train for your 70-year-old self,” he says.
Our friends at Dunelm are also helping us start the conversation about healthy ageing in-store and online – proving that home is the perfect place to get moving.
Dr Hussain Al-Zubaidi shares the evidence for an active life
GP, personal trainer and health coach Dr Hussain Al-Zubaidi is supporting Act Now, Age Better by sharing tips to help us get active and busting the myths about movement in later life.
📞 Want to get involved locally?
Discover how we’re supporting the Act Now, Age Better campaign right here in Norwich. To find out what’s happening in your community – and how you can join in:
👉 Call us today on 01603 496 333
📨 Email us on enquiries@ageuknorwich.org.uk
⬇️ Click the links below
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Our Services
At Age UK Norwich we're dedicated to making Norwich an Age Friendly City. Our services start for anyone aged 50+ living in greater Norwich.
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Activities and events
Age UK Norwich provides a variety of activities and events to accommodate and celebrate our individual interests and abilities.
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Get involved
There are many ways you can support Age UK Norwich – whether it's by volunteering your time, making a donation, or simply spreading the word about who we are and what we do.
📢 Join the Movement
Getting older is something we all do – but how we age is something we can influence. Let’s embrace movement, share knowledge, and act now, so we can all age better.