innocent Big Knit
Plymouth, we need your 'woolpower' once again!
innocent Big Knit 2026/27
Last year, Plymouth truly pulled out all the stops. We were set a target of 2,500 hats... and what happened next completely unravelled our expectations (in the best possible way).
And the best part? Every hat made such a big difference! Thanks to the incredible creativity and generosity of our city, 4,799 little hats were produced, raising £1,439.70 for Age UK Plymouth.
Some were lifelong knitters who could cast in their sleep, while others came from picking up needles for the first time. Community groups, craft clubs, friends, families and individuals all stitched together to create something really special.
What's with all the knitted hats?
If you're new to the campaign, the innocent Big Knit is a nationwide partnership between innocent drinks and Age UK. Each year, thousands of woolly hats are lovingly knitted or crocheted by volunteers across the UK and placed on bottles of innocent smoothies sold in supermarkets.
For every hatted smoothie sold, innocent donates 30p to Age UK.
However, your knitting can make a difference much closer to home. Each local Age UK charity is given its own knitting target, and once the campaign is finished, the funds raised are distributed by to local Age UK organisations based on the number of hats they've contributed.
That means every little hat you knit for Age UK Plymouth helps bring vital funding back to support older people in our city.
Start spinning some yarn!
We're hoping that this year will see even more people joining in. Perhaps you've spotted the hats on smoothie bottles before and wondered who made them, or you've been meaning to take part for years - we'd love you to be part of this year's campaign.
Why not encourage your friends, family, colleagues or fellow crafters to join in? The more hats we create, the closer we'll get to our ambitious target of 10,000 hats.
Don't forget to share your creations with us along the way. Tag Age UK Plymouth on Facebook, Instagram or LinkedIn so we can celebrate your knitted masterpieces with you!
Need some knit-speration?Don't know where to start? innocent are fantastic at publishing brand new beginner friendly and intermediate patterns each year. Find stuff you needle |
Our 2026/27 challenge
So... we're being a little more ambitious this year.
Our target for the 2026/27 innocent Big Knit season is 10,000 little hats!
It's a big number, but if last year showed us anything, it's that Plymouth's woolpower should never be underestimated.