Our Fundraising Promise

Every gift helps older people live happier, healthier and more independent lives. 

Every donation, large or small, is valued and used where it can make the biggest difference, from offering companionship and practical help to providing vital advice and wellbeing support. 

Our values in Fundraising 

We are committed to: 

• Following the Fundraising Regulator’s Code of Fundraising Practice and its Fundraising Promise. 
• Adhering to their values of ensuring our fundraising activities are legal, open, honest and respectful. 
• Being transparent about how donations are used and reporting fundraising income and expenditure in our Annual Report.
• Protecting your personal data and using appropriately, with consent.
• Ensuring fundraising is always safe, ethical and inclusive.

If we can’t accept a donation 

We may decline gifts that: 

• Conflict with our mission or values. 
• Breach legal or regulatory requirements. 
• Are damaging to our reputation.

We refer and adhere to the Charity Commission’s guidance on accepting and refusing donations. 

Keeping you safe 

We take special care with anyone who may be vulnerable. If we have concerns about a donor’s ability to give informed consent, we pause or stop the conversation. Where needed, we follow safeguarding protocols to protect wellbeing and safety. 

Your feedback matters 

If you have a comments or complaints about our fundraising, you can contact us in the following ways: 

Call: 0800 019 1310 

Email: info@ageukwsbh.org.uk 

Write: The Fundraising Manager, Age UK West Sussex, Brighton & Hove, The Laburnum Centre, Lyon Street, Bognor Regis, PO21 1UX 

You can also contact the Fundraising Regulator. 

Our complaints policy can also be found here.