Skip to content

Social Care Campaign Comes to Brighton

Published on 14 August 2018 11:39 AM

‘Penny’ the piggy bank visits Brighton on Age UK tour to highlight social care crisis

Age UK’s ‘Penny the inflatable Piggy Bank’ visited Brighton last week, to highlight the urgent need for more funding for social care. Penny was near the Pier on the seafront as staff from Age UK Brighton & Hove talked to local people about the care crisis.

The latest data suggests 1.4m older people go without the care and support they require and that the social care crisis is costing the NHS over £500 per minute. As a result, this summer 'Penny’ has been taking to the road across England in a bid to bring attention to the need for the Government to provide more funding.

Chief Executive Rachel Cashman was interviewed on the care crisis by ITV Meridian News, raising awareness of the issue and encouraging the Government to take action and invest in social care.