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‘Penny’ the piggy bank to visit Brighton on Age UK tour highlighting social care crisis

Published on 09 August 2018 09:46 AM

Age UK’s ‘Penny the inflatable Piggy Bank’ is coming to Brighton to highlight the urgent need for more funding for social care. Penny will be at Brighton seafront, between the Pier and the Zip Wire on Friday August 10th, between 11am – 3pm.  

The latest data suggests 1.4m older people go without the care and support they require and that the social care crisis is costing the NHS over £500 per minute. As a result, this summer 'Penny’ will be taking to the road across England in a bid to bring attention to the need for the Government to provide more funding.

Penny will also be visiting a variety of venues, the party conferences in Brighton, Liverpool and Manchester and will be hosted by a number of local Age UKs, including this visit organised by Age UK Brighton & Hove. 


Rachel Cashman, CEO of Age UK Brighton & Hove said “Many of us will have to access social care as we get older. Age UK’s new analysis shows that the number of older people who don’t get the care and support they need has hit a record high. It’s unacceptable that some of the most vulnerable older people are left unable to do the day to day tasks that many of us take for granted. Older people should be able to live well, not just survive.”


Caroline Abrahams, Charity Director at Age UK said “Delayed discharges due to a lack of social care are costing the NHS a staggering £500 every minute. These numbers show the Government's current approach of feeding the NHS at the same time as starving social care is simply a recipe for wasting money, and one that produces a lot of suffering and distress for many older people in need.”

"We are really pleased the Government is giving more money to the NHS but much of it will be frittered away unless and until they also plug the yawning funding gap in social care. The Government is expected to publish proposals about the future of social care by Christmas, but however good or bad their ideas turn out to be they won't make any practical difference to older people for several years to come. That's why, for the sake of our older population, the Chancellor must announce a major three year funding deal to keep social care going as part of his Autumn Budget." 

Follow Penny the piggy bank around the country by using the hashtag #WhereisPenny?


Age UK Brighton & Hove is dedicated to helping people in our city make the most of later life. Providing information, advice and services, it is the point of contact for older people who need help or support.  To find out more about its services call 01273 720 603 or email