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Residents and staff at Prince of Wales care home wearing purple for WEAAD 2020

Age UK Solihull has teamed up with Solihull Safeguarding Adults Board Business Team once again for this year’s campaign, which encourages organisations involved in the care sector and the wider public to pledge to help stamp out abuse in older people.

It is understood that more than a million older people experience abuse or neglect in the UK every year. On WEAAD day, which is on Wednesday 15 June 2022. we aim to raise money to help continue our work with older people, and in particular to be the voice for those who are victims of abuse. We ask our supporters to wear purple – as a symbol colour for dignity – or organise purple themed events and make a donation to Age UK Solihull.

Instances of abuse increased during the pandemic. Those who are particularly vulnerable may accept help from those who seek to exploit them, as they will be at risk without the safeguards offered by regular day-to-day contact with the outside world.

Examples of abuse include:

  • Domestic abuse - those living with an abusive partner or family member may have faced an esculation in abuse during lockdowns and restrictions
  • Financial abuse
  • Emotional abuse
  • Neglect
  • Sexual abuse
  • Scams, including those offering help and advice on COVID-19 or with financial assistance
  • Fraud, including
    • Bogus healthcare workers claiming to be offering ‘home testing’ for the virus
    • online sales of sanitation equipment that is never delivered
    • links to a fake daily newsletter for COVID-19 updates
    • fake insurance schemes and trading advice
    • fake government emails offering tax refunds.

Upload photos of you or your group/family wearing purple to Twitter using the hashtag #WEAAD2022.

Help Age UK Solihull to help vulnerable older people in Solihull.

Donate now

If you fancy doing a spot of baking to join in our purple themed day, here are some recipes for some purple treats.

Purple Recipes

Download the event poster