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Residents and staff at Prince of Wales care home wearing purple for WEAAD 2019

Wear purple and donate to Age UK Solihull for for World Elder Abuse Awareness Day (WEAAD) on Tuesday 15 June.

Age UK Solihull has teamed up with Solihull Safeguarding Adults Board Business Team once again for this year’s campaign, which encourages organisations involved in the care sector and the wider public to pledge to help stamp out abuse in older people.

It is understood that more than a million older people experience abuse or neglect in the UK every year. On WEAAD day, we aim to raise money to help continue our work with older people, and in particular to be the voice for those who are victims of abuse. We ask our supporters to wear purple – as a symbol colour for dignity – or organise purple themed events (within social distancing guidelines) and make a donation to Age UK Solihull.

Instances of abuse during lockdown have increased. Those who are particularly vulnerable may accept help from those who seek to exploit them, as they will be at risk without the safeguards offered by regular day-to-day contact with the outside world. Examples of abuse include:-

  • Those living with an abusive partner or family member may now face an escalation in abuse due to the added tensions and frustration caused by the whole family having to stay indoors
  • Scams offering help and advice on COVID-19 or with financial assistance.
  • Fraud - last year there were reports of a 400 per cent increase in fraud reporting
    • Bogus healthcare workers claiming to be offering ‘home testing’ for the virus
    • online sales of sanitation equipment that is never delivered
    • links to a fake daily newsletter for COVID-19 updates
    • fake insurance schemes and trading advice
    • fake government emails offering tax refunds.

Upload photos of you or your group/family wearing purple to Twitter using the hashtag #WEAAD2021.

Donate to Age UK Solihull to help us help vulnerable older people in Solihull.

Donate now

If you fancy doing a spot of baking to join in our purple themed day, here are some recipes for some purple treats.

Purple Recipes

Download the event poster