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Residents and staff at Prince of Wales care home wearing purple for WEAAD 2020

Support #WEAAD2023

Wear purple, or arrange purple-themed activities, and donate to Age UK Solihull for World Elder Abuse Awareness Day (WEAAD) on Thursday 15 June 2023.

Age UK Solihull has teamed up with Solihull Safeguarding Adults Board Business Team once again for this year’s campaign, which encourages organisations involved in the care sector and the wider public to pledge to help stamp out abuse in older people.

This year’s theme is ‘Addressing Gender Based Violence in Older Age’. For more information visit the UN website.

In the past 5 years, in England and Wales 44% of those women known to be killed by men, were aged 50 and above.

On WEAAD day, which is on Thursday 15 June 2023, we aim to raise money to help continue our work with older people, and in particular to be the voice for those who are victims of abuse. We ask our supporters to wear purple – as a symbol colour for dignity – or organise purple themed events and make a donation to Age UK Solihull.

Examples of abuse include:

  • Domestic abuse
  • Financial abuse
  • Emotional abuse
  • Neglect
  • Sexual abuse
  • Scams, including those offering help and advice on COVID-19 or with financial assistance
  • Fraud

With your help, we can be here for vulnerable older people in Solihull who need us.

Support us for WEAAD, make a donation and upload photos of you or your group/family wearing or doing something purple to Twitter using the hashtag #WEAAD2023.

Help Age UK Solihull to help vulnerable older people in Solihull.

Donate now

Get your FREE Fundraising Pack

20220615_145737.jpgIf you need some inspiration for purple activities, we have plenty of suggestions to help you paint your day purple in our WEAAD Fundraising Pack!

Sign up below to receive your free Fundraising Pack with purple recipes, decorations and activities.

Sign up now

Taking part as a business or a group?

If you are teaming up with friends, family or colleagues to wear purple or take part in purple-themed activities, you can set up your own fundraising page which will still count towards our WEAAD campaign.

Simply open the JustGiving donation page and click "Start fundraising" to create your own fundraising page.

Click here

If you are taking part as a business, why not join us in turning your logo purple for the day on your social media channels?!