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We have developed our fundraising activity with our donors and older people in mind. Anyone who is kind enough to consider supporting us can be reassured of the following:

We do not undertake any fundraising door-to-door activity

Due to the nature of our charitable work and objectives, in particular our safeguarding policies and work around protecting older people in their homes, we do not send our fundraisers to knock on people’s doors to ask for donations.

We do not ask for direct debit donations on the street

We will not approach you on the street and ask for your bank details.

We do not share personal data beyond the Age UK Network

We will never pass on your personal data to other organisations or charities for marketing purposes and will only contact you about products and services provided and/or offered by the Age UK Network.

We do not sell personal data

We will never sell your personal data to other organisations or charities.

We do not ‘cold-call’ people for fundraising purposes

We only phone people with whom we have an existing relationship or who have already given us permission to contact them. ‘Cold calling’ involves a company or business calling someone with whom they have had no prior contact. We only call people who have supported us in the past or told us they would like to hear from us.

We will always check first that you’re happy to speak to us when we phone. And if you don’t want to be phoned, just let us know.

Every communication from us to members of the public will always include information on how to opt out from future communications

We only want to contact people who are happy to hear from us and we encourage people to get in touch if they’d like to change the way we communicate with them.

If you tell us you don’t want to hear from us again, or want to hear from us less, we will respect that.

We always stop direct debits received from donors

If a third party (e.g. family and friends) advise us that the donor is vulnerable in some way; if we are satisfied that such third party is entitled to act on the donor’s behalf

We know peoples circumstances change and will always cancel donations if one of our supporters is in a vulnerable situation. And if you’re ever worried about an older friend or relative, don’t forget we have lots of information and advice to help, just give us a call on 0121 704 7842.

Our fundraising is regulated by the Fundraising Standards Board

As such we always abide by the Institute of Fundraising Code of Fundraising Practice. We will keep our fundraising practices under review and we will work with others with the aim of improving practice across the charity sector

We’re not only a member of the Institute of Fundraising and the Fundraising Standards Board but also feed into their policies around protecting vulnerable people as well as working closely with other charities. We will only work with professional fundraising organisations that meet our high standards. The Age UK Network includes Age UK and its trading subsidiaries (together forming the Age UK Group) and its National Partners (Age Cymru, Age Scotland and Age NI).

For more information:

Call us on 0121 704 7842 or

For more information:

Call us on 0121 704 7842 or email

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