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Age UK West Sussex takes its "hat-off" to local knitters for their generous donation!

Published on 07 May 2019 01:14 PM

Age UK West Sussex is delighted to receive 4380 knitted hats from local knitting group, The Arcade Knitters and friends, as part of the national Big Knit campaign with innocent drinks.

The Big Knit, which is now in its 16th year, is working with Age UK West Sussex and inviting everyone – whether a purling pro, crochet connoisseur or a knitting newbie – to join in the campaign.

This year, taking hats to a whole new level, the new designs include a dinosaur, lion, unicorn and duck. As well as the new designs, there are plenty more knitting patterns for all abilities, including classic beginner bobble hats, crochet options and other fun characters – knitters can even create and design their own!

The Big Knit national campaign is aiming to hit an impressive target of 1.6 million hats to adorn innocent smoothie bottles later this year. For each be-hatted smoothie sold*, Age UK receives 25p, and that money helps the Charity support older people who are facing later life alone.

Helen Rice, Chief Officer of Age UK West Sussex said: “We love the new hat designs and can’t wait to see how the knitters of West Sussex use them to create their own little hats. Every year we love seeing all the different designs come in from stripy bobble hats to grizzly bears. We need everyone to join us and knit as many miniature hats as possible by 31st July to help us hit our target. It’s such a fun campaign to get behind and it does so much to help older people in our area.”

The money raised will make a big difference to the lives of older people by helping to fund Age UK West Sussex’s services and classes. These services, which include our activity day centres and lunch clubs, give local older people the chance to come along and make friends, learn new skills and most importantly have fun.

Sim Viney, innocent drinks, said: “The Big Knit gets such an incredible amount of support from West Sussex and we are hugely grateful for this. Through the Big Knit campaign, we want to do everything we can to make a difference to the lives of older people, and every single hat knitted for us will help us to do this!”

The latest hat patterns are available by visiting the Age UK West Sussex webpage or]. For more information on The Big Knit contact Vicki Rayment on 07904 570812. Please send completed hats to Age UK West Sussex at Suite 2, Anchor Springs, Littlehampton, West Sussex, BN17 6BP. The deadline for hats to be received is 31st July 2019.






Notes to Editors

* Hats will go on sale in October 2019.

For more information about Age UK West Sussex as an organisation please call the charity’s head office in Littlehampton on 01903 731800; by emailing or via the website

The history of our organisation

Age Concern West Sussex was founded in 1957 by West Sussex County Council with staff seconded by the Council to manage its affairs. In 1972, the organisation changed its name from West Sussex Association of Elderly People to Age Concern West Sussex, and in 1980 the organisation first employed staff independently of the Council. In April 2010 we changed our name to Age UK West Sussex (AWS).

Over its long history, AWS has moved from a focus on ‘welfare’ to developing a role in the policy and planning of services for older people across the county. Our core staff has grown from several part-time volunteers to a large team of paid and volunteer staff.

 AWS is an independent charity and a member of the Age England Association. We are a Brand partner with Age UK. AWS is financially supported by West Sussex County Council, NHS West Sussex, Arun, Crawley and Mid Sussex District Councils. Other funding is made up of project grants, donations and legacies and commission from the sale of our insurance products. We are developing cost effective paid for services too.

 AWS is managed by a Board of Trustees; members are elected for three year terms. The Board meets every 2 months. Trustees delegate the day-to-day management of the organisation to the Chief Executive.

 Our organisation today

Age UK West Sussex provides services and support to anyone in later life throughout West Sussex. In addition to the county-wide Information and Advice service there are clubs and centres offering activities for fun, friendship, food and health in Crawley, Haywards Heath, Burgess Hill, Littlehampton, Bognor and Adur areas. There are also Home from Hospital, Relative Support, Take Home and Settle and Help at Home services available.


About innocent

Launched in 1999, innocent is the UK and Europe’s number one smoothie brand.  We sell natural, healthy products – smoothies in little and big bottles; smoothies and juice for kids; a refreshing range of not-from-concentrate juice and coconut water, and bubbles: our lightly sparkling fruit juices. The team has grown from three to 350 people who work across Europe (with products available in 15 different countries). We turn over more than £200 million each year.

We believe that everything we make should taste good and do good too. So we try to make it easier for people to do themselves some good, and to leave the planet a little bit better than how we found it. This is reflected in everything we do, from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after all the people that work on the farms and the environment. We are proud to say that all our bananas come from Rainforest Alliance accredited farms. We donate 10% of profits to charity, mainly to the innocent foundation, which supports charities working all over the world so that they can help the world's hungry.