Knitting needles at the ready. The innocent Big Knit is back, raising money for Age UK County Durham
Published on 14 October 2026 08:19 AM
Where there is wool, there is a way. The much loved innocent Big Knit campaign has returned and Age UK County Durham, in partnership with Age UK and innocent drinks, is calling on the knitting ninjas of County Durham to wield their needles and help make a big difference to the lives of older people.
The popular campaign sees the nation’s crafters come together to knit little hats for innocent smoothie bottles. For every behatted smoothie sold, Age UK County Durham will receive 30p, providing crucial support our work in the County.
The funds raised will help us to continue to provide older people with vital information, advice, and support.
Since it began in 2003, the Big Knit campaign has raised an incredible £3.6 million for Age UK. The 2026-28 campaign aims to knit 1.5 million little hats, with the smoothies hitting shelves in early 2028.
Julie at Age UK County Durham said “for the last campaign our supporters knitted a fantastic 31,643 hats, raising £9,429.90 to help older people in our local area. Our target for this campaign is 25,000 hat and we’re asking knitters in the County to get their needles clicking”
Sarah De La Mare, Head of Marketing Lead UK&I at innocent drinks, said: "The Big Knit is an amazing campaign that inspires people throughout the country to knit and crochet little hats, and gives shoppers a simple way to support a cause that truly matters. We are so excited that The Big Knit is back, and we will be continuing our long-standing partnership with Age UK to help to help older people live well."
Crafters have until 1st October 2027 to send in their hats, so there's plenty of time to get involved. For those looking for some inspiration, there are plenty of exciting hat designs to choose from, including patterns for fruit and veg inspired creations such as an aubergine, carrot and peas in a pod.
For more information about the Big Knit call us on 0191 386 3856 or email us info@ageukcountydurham.org.uk
