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Final call to dig out those knitting needles for the innocent Big Knit and help older people in Solihull

Published on 09 June 2022 02:35 PM

Age UK Solihull is encouraging the woolly warriors of Solihull to get their knitting needles out and craft little hats by Thursday 30th June 2022 for the innocent Big Knit campaign

Each little hat will be matched with an innocent smoothie bottle, which will go on sale from October 2022. For every be-hatted smoothie sold, 25p will go to local charity, Age UK Solihull, helping to make a huge difference to the lives of local older people.

Thanks to our fabulous supporters, we have received over 13,000 hats. Our target has now been increased to 13,500 hats, meaning we will receive £3,375 if we hit it.

Older people are facing a very challenging time with the rising cost of living, particularly the increase in energy prices, with those most vulnerable struggling to make ends meet. Age UK Solihull’s services have been a lifeline to older people most in need in the borough, and every knitted hat will help to raise vital funds for the charity so we can continue to help older people who have no one to turn to.

Rebecca Jacob, Digital Marketing and Fundraising Manager at Age UK Solihull said: “We are so grateful to our knitters who have already created over 13,000 of these adorable little hats for us. We’d love some more supporters to join us for the final push of this year’s campaign and help us to reach our new target by 30th June.

“The money raised from these little hats will make a huge difference to older people in our area who need our support. Every hat knitted will help to fund our vital services, including befriending for lonely and isolated older people, and our information and advice line which is busier than ever with so many older people worried about fuel bills and the rising cost of living.”

Jad Marie, innocent drinks, said: "After a really hard couple of years, we want to make this campaign as big as possible so we can help more older people than ever, so please do grab your knitting needles and get crafting! We’re incredibly grateful to all the heroic volunteers who have helped us so far.”

For more information on the innocent Big Knit, and patterns for a range of abilities, click here.

Please send completed hats to Age UK Solihull at The Core, Central Library Building, Homer Road, Solihull, B91 3RG by Thursday 30 June 2022

innocent's bit:

Launched in 1999, innocent is Europe’s favourite little healthy drinks brand. We sell natural, healthy products – smoothies in little and big bottles; smoothies and juice for kids; a refreshing range of not-from-concentrate juice and coconut water, a dairy-free range and bubbles: our lightly sparkling fruit juices.

We became a B Corp back in 2018 – an independent validation of what we’ve always believed in. We joined a movement of businesses around the world that are committed to being a force for good. And doing business in a way which is better for the planet, and the people living on it.

We donate 10% of profits to charity, mainly to the innocent foundation, which supports charities working all over the world so that they can help the world's hungry. We believe that everything we make should taste good and do good too. So we try to make it easier for people to do themselves some good, and to leave the planet a little bit better than how we found it. This is reflected in everything we do, from the use of green electricity at Fruit Towers, to sourcing fruit from places that go the extra mile in terms of looking after all the people that work on the farms and the environment, through to committing to becoming carbon neutral by 2030.

If you fancy finding out more, head to