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Age Cymru Dyfed Privacy Policy & Statement

Privacy Statement

Legislation has changed and with effect from 25 May 2018, the General Data Protection Regulation (GDPR) has come into force. This changes the way that Age Cymru Dyfed (ACD) collects and holds your information and communicates with you. Therefore, ACD needs to share this Privacy Statement to make it easier for you to understand what information we collect.

We’ve also taken steps to improve our other internal controls we provide to safeguard your data and protect your privacy.

  1. Who are we?

Age Cymru Dyfed is committed to protecting and respecting your privacy and security. Whenever you provide us with your personal information via our website. We will treat that information in accordance with this policy, our terms and conditions and current UK Data Protection legislation.

By using the Site and any services we offer via our Site, you are agreeing to be bound by this policy. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. This policy may change from time to time, so please check this page periodically. Age Cymru Dyfed is a registered charity (number 1155813) The registered address is

27, Pier street



SY23 2LN

If you have any questions around this privacy policy, you should contact  or 03333 447 874

  1. How do we collect information from you?

This could be when you contact us for information, donate, access a service or attend an event.

When you visit the Age Cymru Dyfed Website we could collect various personal information which may include your name, address, contact details, and information regarding which pages are accessed and when.

  1. What type of information is collected from you?

By coming to ACD and asking for assistance, help, to maintain your independence, we usually need to ask personal details about you so that we may tailor our advice to your circumstances.

The personal information we collect might include name, address (including postcode), email address, telephone number, date of birth.

We may also collect data that the ICO categorise as special category data, about your health and finances only if this information is relevant to the advice you are seeking.

  1. How is your information used?

ACD and other organisations with whom we work or partner from time to time (as described in more detail in the “Who will we share your information with?” section below), may use your information to:

  • Operate the ACD services and report data to funders as appropriate.
  • Analyse how the service is being used, client satisfaction and our marketing channels such as our website.
  • Assess the effectiveness of our marketing activities.
  • Better understand our clients such that we can continue to meet their needs.
  • Where our use of your information is necessary for us to provide the assistance that you have requested from us.
  • Where we believe that it is necessary to use your information to comply with legal obligations to which we are subject; and
  • Where we have your consent, we will rely on your consent to:
  1. Collect technical information such as data.
  2. Use your information for fundraising and marketing to you by telephone, letter, email, and other methods of electronic communication from time to time in accordance with your data choices.

Where we rely on consent to use your information, you have the right to freely withdraw that consent at any time. Please see the “Your choices and rights” section of this policy for more details.

  1. Who will we share your information with?

We may share your information within the Age Cymru or Age UK partnerships and with statutory and appropriate third sector organisations supporting ACD Services. We may also share your information with:

  • Other organisations and service providers that we work with or partner from time to time.
  • Our professional advisors.
  • Any law enforcement agency, court, regulator, Government authority or other third party where we believe this is necessary to comply with or regulatory obligations or otherwise to protect our rights or the rights of any third party; and
  • Any third party to which we transfer all or substantially all our assets and business. Should such a transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your information uses it in a manner that is consistent with this policy.

We promise that we will never share your details with anyone else for marketing purposes.

  1. The period for which we will keep your data.

We will keep your information for as long as is necessary for us to fulfil the purpose that we describe in this statement. As a rule, however, we will keep:

  • The information that you provide when you first, or subsequently, contact ACD together with any updates you make to that information, for the duration of the ACD services.
  • The information that we collect about you and your interaction with the services for the duration of your interaction with the services, or in some cases less time, based on the reason for holding such information and whether such information remains current.

We’ll retain information for no longer than is necessary to manage your relationship with us. While you still actively use our service(s), we will keep your information. We will continue to hold some information for a period of time after your relationship has ended. This is in case you change your mind, request further services or to comply with our legal and regulatory obligations to keep records of our relationship, to resolve disputes or where it may be needed for future legal proceedings. You can contact us at any time to request for your information to be removed from our records.

  1. Lawful processing

The GDPR requires us to rely on one or more lawful grounds to process your personal information. The following are the grounds we use:

 Consent, legitimate interest, contract

  1. Your choices

You have several rights in relation to your information and can make a number of choices about how we collect and use it. For example, you can decide not to receive fundraising and marketing material from us and to object to some of the ways that we use your information.

Note that some of the choices or changes you make may impact our ability to maintain our assistance or provide you with tailored advice and your client record may need to be deleted. We will notify you if any such action is necessary.

You can change the way we contact you at any time by contacting 03333 447 874 or email You can contact us using these details to:

  • Freely request access to your information – which will be provided within one-month subject to verifying your identity.
  • Ask that we update, complete or correct your information.
  • Ask that we erase or restrict our use of your information.
  • Request that we provide your information to you in a commonly used electronic format and to have that information transmitted directly to another organisation (this is known as the right to ‘data portability’); and/or
  • Object to our, or other organisation supporting the service, using your information in certain circumstances.
  1. Your rights.

The GDPR provides the following rights for individuals, which our organisation provides to you:

- The right to be informed

- The right of access. You have the right to request to see what information we hold about you, free of      

   charge and within 30 days. If you would like to do this, please contact us as detailed in section 8.

- The right to rectification

- The right to erasure

  - The right to restrict processing

  -  The right to data portability

- The right to object

  1. Cookies

Please refer to the Cookie Compliance Notice for this latest information.


Facebook is a social media platform used by both individuals and organisations or different brands. Age Cymru Dyfed is active on Facebook and uses the platform to communicate to supporters through both unpaid and paid posts.  Find out more on the Facebook website

  1. Information Security

When you give us personal information, ACD takes steps to ensure that it is treated securely. We use an appropriate combination of technical and organisational measures to ensure, as far as reasonably possible, the confidentiality, integrity and availability of your information at all times. If you have a security-related concern, please contact us using the contact details shown below.

  1. Complaints

Please get in touch by contacting the ACD Data Compliance Officer in writing at the below address to raise any questions or concerns.

Age Cymru Dyfed
27 Pier Street
SY23 2LN

Alternatively, you have a right to complain to the Information Commissioner’s Office.

ICO Wales contact details:

Information Commissioner’s Office – Wales
2nd Floor, Churchill House
Churchill Way
CF10 2HH

Please phone 0330 414 6421 to talk to the team.


They welcome calls in Welsh. Rydym yn croesawu galwadau yn Gymraeg.

  1. Changes to our Privacy Policy and Statement

We will review our Privacy Policy and Statement regularly and will place any updates on our website and in any relevant policy communications.

We protect your information; our charity depends on it.

Reviewed June 2023