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Privacy Statement

Legislation has changed and with effect from 25 May 2018, the General Data Protection Regulation (GDPR) has come into force. This changes the way that Age Cymru Dyfed (ACD) collects and holds your information and communicates with you. Therefore, ACD needs to share this Privacy Statement to make it easier for you to understand what information we collect.

We’ve also taken steps to improve our other internal controls we provide to safeguard your data and protect your privacy.

1.What information will we use?

By coming to ACD and asking for assistance, help, to maintain your independence, we usually need to ask personal details about you so that we may tailor our advice to your circumstances.

2. How will your information be used?

ACD and other organisations with whom we work or partner from time to time (as described in more detail in the “Who will we share your information with?” section below), may use your information to:

  • Operate the ACD Information & Advice and other services and report data to funders as appropriate
  • Analyse how the service is being used, client satisfaction and our marketing channels such as our website
  • Assess the effectiveness of our marketing activities
  • Better understand our clients such that we can continue to meet their needs.

3. We collect and use your information in the following situations:

  • Where our use of your information is necessary for us to provide the assistance that you have requested from us
  • Where we believe that it is necessary to use your information to comply with legal obligations to which we are subject; and
  • Where we have your consent, we will rely on your consent to:
  1. Collect technical information such as data;
  2. Use your information for fundraising and marketing to you by telephone, letter, email, and other methods of electronic communication from time to time in accordance with your data choices.

Where we rely on consent to use your information, you have the right to freely withdraw that consent at any time. Please see the “Your choices and rights” section of this policy for more details.

4. The period for which we will keep your data.

We will keep your information for as long as is necessary for us to fulfil the purpose that we describe in this statement. As a rule, however, we will keep:

  • The information that you provide when you first, or subsequently, contact ACD together with any updates you make to that information, for the duration of the ACD Information & Advice and other ACD services;
  • The information that we collect about you and your interaction with the services for the duration of your interaction with the services, or in some cases less time, based on the reason for holding such information and whether such information remains current.

If you do not contact or interact with ACD for a period of 36 months, ACD may deem you to be inactive. Your information will then be kept and securely stored anonymously for a further period of 24 months after which you are deemed to be inactive, following which we will endeavour to ensure that your personal data is no longer retained.

5. Who will we share your information with?

We may share your information within the Age Cymru or Age UK partnerships and with statutory and appropriate third sector organisations supporting the ACD Information & Advice Service and the other products and services it provides. We may also share your information with:

  • Other organisations and service providers that we work with or partner from time to time.
  • Our professional advisors.
  • Any law enforcement agency, court, regulator, Government authority or other third party where we believe this is necessary to comply with or regulatory obligations or otherwise to protect our rights or the rights of any third party; and
  • Any third party to which we transfer all or substantially all our assets and business. Should such a transfer occur, we will use reasonable efforts to try to ensure that the entity to which we transfer your information uses it in a manner that is consistent with this policy.

We promise that we will never share your details with anyone else.

6. Transferring your information internationally.

In normal circumstances your information will not be transferred internationally. However, should we, for operational purposes, decide to utilise overseas contact centres, or out source some of our IT services overseas the countries to which we transfer information should be party to the Privacy Shield Framework.

We will also put in place appropriate safeguards to protect your information, or otherwise ensure that we can transfer your information in a way that complies with data protection law. In some circumstances we might ask for your complicit consent to make the transfer of your information.

Where we put in place appropriate safeguards to protect information which we transfer, the safeguards may include additional legal agreements to protect your information.

7. Your choices and rights

You have several rights in relation to your information and can make a number of choices about how we collect and use it. For example, you can decide not to receive fundraising and marketing material from us and to object to some of the ways that we use your information.

Note that some of the choices or changes you make may impact our ability to maintain our assistance or provide you with tailored advice and your client record may need to be deleted. We will notify you if any such action is necessary.

You can contact us using the details below to:

  • Freely request access to your information – which will be provided within one-month subject to verifying your identity.
  • Ask that we update, complete or correct your information.
  • Ask that we erase or restrict our use of your information?
  • Request that we provide your information to you in a commonly used electronic format and to have that information transmitted directly to another organisation (this is known as the right to ‘data portability’); and/or
  • Object to our, or other organisation supporting the service, using your information in certain circumstances.

8. Cookies

What are cookies?

Cookies are widely used tiny pieces of software (files) that are installed on a computer or mobile device via the browser (e.g. Microsoft Edge or Internet Explorer, Apple Safari, Google Chrome, or Firefox) when an individual visits a website.

Cookies allow websites to recognise that a user on an individual computer has previously visited the site. The cookies save some information about that user for when they access the site again in the future.

By using and browsing the Age Cymru Dyfed website, you consent to cookies being used in accordance with our policy. If you do not consent, you must turn off cookies or refrain from using the site.

Most browsers allow you to turn off cookies. To do this, look at the 'help' menu on your browser. Switching off cookies may restrict your use of the website and/or delay or affect the way in which it operates.

How do I turn off cookies?

Most modern browsers will offer different ways to configure how they handle cookie. This can vary from only allowing cookies from websites that you trust to blocking all cookies by default.

As the steps for controlling your settings can vary for each browser, we've included links to the official instructions for the most common browsers below:

Google Chrome
Mozilla Firefox
Apple Safari
Internet Explorer
iOS Safari
Google Android

For more advice on managing cookies, have a look at the All About Cookies website.

Changes to this Cookie Policy

In keeping with legal requirements, we may need to update Age Cymru Dyfed’s cookie policy occasionally.

Cookie consent

By using our website, our social media pages (such as Facebook, Twitter, YouTube and Instagram), subscribing to our services, and/or making a donation to us, you agree that, unless you disabled them within your internet browser, we can place the types of cookies set out below on your device and use that data in accordance with this Policy.

What types of cookies are there?

Broadly, there are 4 types of cookie:

  • Strictly necessary cookies.These are cookies that are essential to make a website work and enable features that users have specifically asked for. Without use of cookies, these features of the website could not operate.
  • Performance cookies.These cookies collect anonymous information about users for the purpose of assessing the performance of a website. Common uses include well-known web analytics tools such as ‘Google Analytics’.
  • Functionality cookies.These are cookies that automatically remember choices that users have previously made in order to improve their experience next time they visit a website. For example, where users select their preferred settings and layout.
  • Targeting or Advertising cookies.These cookies are similar to performance cookies, in that they collect information about users’ behaviour. However, this information is used at individual user level to advertise products and services to users on the basis of the behavioural information collected.

What Third Party cookies does the Age Cymru Dyfed website use?

Age Cymru Dyfed sometimes use 3rd party agencies to advertise and bring traffic to certain parts of the site, for example where we have a specific campaign. These cookie are placed by one of our 3rd-party agencies to allow them to track the activities of visitors that have come to the site from their adverts.

In addition, some of Age Cymru Dyfed’s website pages feature embedded content from third party websites, such as YouTube video content, Instagram and Twitter content, and/or Facebook. To keep informed of each third party’s cookie policy, please visit the links below.

Third party

Cookie policy location


Google Analytics 








Google Analytics

Google Analytics is a product provided by Google which lets us measure the Age Cymru Dyfed website performance as well as the return on investment from our digital marketing, to ensure we are providing the best service for our users.

Find out more on the Google website

Google DoubleClick

DoubleClick is another product from Google which enables us to track our digital marketing activities, to ensure they are cost effective and provide a good return on investment.

These cookies are dual purpose:

  • To track anonymised user data in order to see how particular elements of the website are performing so we can analyse our marketing activity effectiveness.
  • Also used to serve different advertising to different users, as well as limiting the number of times an advert is shown.

Find out more on the Google website


Facebook is a social media platform used by both individuals and organisations or different brands. Age Cymru is active on Facebook, and uses the platform to communicate to supporters through both unpaid and paid posts.

Find out more on the facebook website

9. Information Security

ACD works hard to keep your data safe and secure. We use an appropriate combination of technical and organisational measures to ensure, as far as reasonably possible, the confidentiality, integrity and availability of your information at all times. If you have a security-related concern, please contact us using the contact details shown below.

10. Complaints

Please get in touch by contacting the Data Protection Officer in writing at the below address to raise any questions or concerns.

Age Cymru Dyfed
27 Pier Street
SY23 2LN

Alternatively, you have a right to complain to the Information Commissioner’s Office.

ICO Wales contact details:

Information Commissioner’s Office – Wales
2nd Floor, Churchill House
Churchill Way
CF10 2HH

Please phone 0330 414 6421 to talk to the team.


They welcome calls in Welsh. Rydym yn croesawu galwadau yn Gymraeg.

11. Changes to our Privacy Statement

We will review our Privacy Statement regularly and will place any updates on our website and in any relevant policy communications.

12. Who we are

We are Age Cymru Dyfed a registered charity (Number 1155813). Our registered office is as shown in section 10 above.

We protect your information; our charity depends on it.