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We need Knitters with “Wool Power” for the innocent Big Knit

Published on 27 April 2021 02:55 PM

Big Knit hats


The innocent Big Knit campaign has returned and we are calling on local knitters and crocheters to get their knitting needles out to help raise urgent funds for the local older people most in need.

This is the 18th year that innocent has been running the Big Knit in partnership with Age UK Somerset and woolly warriors are needed again this year to craft some little hats to sit on innocent smoothie bottles. For each little be-hatted smoothie sold, we receive 25p, which will help us make a big difference to the lives of older people.

With many of us not yet back in full swing now is a great opportunity for stitching superstars to get crafting, or for knitting newbies to grab some needles and give it a whirl.

The pandemic has had a huge impact on older people over the past year so Age UK Somerset is in need of these little hats more than ever to help raise funds for its vital services.

Phil Dolan, our Chief Executive:

“We need the people of Somerset and North Somerset to join us and help knit as many miniature hats as possible to help us hit our 15,000 hats target. It’s been a challenging time for everyone, but this is a really fun campaign to get involved in and it’s a great activity to do whatever the weather.

“The money raised from these little hats will make a big difference to the lives of older people in our area, many of whom have been badly affected by the pandemic. Every hat knitted will help to fund our hugely important services, including a new Active Befriending service we are hoping to start soon.”

Katie Simpson, Head of Brand at innocent drinks, said: “We’re delighted to be working with Age UK on the Big Knit once again. After a hard year, we want to make this campaign as big as possible so we can help more older people than ever. We’re incredibly grateful to all the heroic volunteers helping us get there”

For more information on The Big Knit contact us on 01823 345610, email info@ageuksomerset.org.uk or visit our webpage on The Big Knit, where you can also find patterns for the six exciting new hat designs for this year, including a rainbow, rabbit, cupcake, pom pom, fox and peacock.


Please send completed hats to us at Age UK Somerset, Ash House, Cook Way, Taunton, Somerset, TA2 6BJ by September 30th 2021. THANK YOU!