Our trading activities
Age UK offers financial services and products that support independent living under the Age Co brand, as well as running over 400 charity shops and operating a social lottery and raffle. All the profits help to fund our charitable work.
We developed the Age Co brand to make it as clear as possible that when someone buys an Age Co product, it's a commercial transaction. The prices of those products aren't subsidised by the charity, and the profits are given to Age UK to fund our charitable work.
Products and services offered under the Age Co name include insurance, legal services and funeral plans, all designed to give older people the freedom and confidence to live as they wish.
Age Co's Trading Principles
Age Co will offer products and services which are good for older people
We ensure our products genuinely have features and benefits (including the service surrounding their purchase and/or use) which we can evidence make them especially suitable for our customers, measured against our own knowledge of the needs of older people, not just benchmarked against standards in the relevant market sector.
Age Co’s prices will be fair and appropriate
Age Co's prices will be fair – we will offer good value for money. Age Co's prices will be appropriate – we will ensure our offering includes price points which are appropriate to people on low or moderate incomes.
The profit returned by Age Co to the charity will be reasonable and acceptable
Just because the charity uses the income from Age Co's activities for a good cause this does not justify 'excessive profits', especially when our customers are the charity's beneficiaries.
Find out more about Age Co
The Age Co range aims to help older people enjoy financial security and continue to live independently.
Age UK charity shops
There are more than 400 Age UK charity shops
Age UK charity shops are the face of the charity on high streets across England and Wales. We're investing in our shops so our customers get the best possible experience with us. Since the investment programme began in 2016/17 we have refurbished 48% of our network, which is now delivering profit growth of 8%.
In 2018/19 we opened our first fashion only, boutique style shop in Finchley, North London.
Lottery and raffle
The Age UK weekly lottery is the joint largest charity-run lottery in the UK, raising much-needed funds for our charitable work across the following areas:
- Information and advice
- Education and research (which includes campaigns)
- Local programmes.
Play the Age UK Charity Lottery
The Age UK Lottery is a weekly lottery, drawn every Friday. It costs £1 to enter.