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Fundraising charter

At Age UK the national charity, we have developed our fundraising activity with our donors and older people in mind. Anyone who is kind enough to consider supporting us can be reassured that:

We do not undertake any fundraising door-to-door activity

Due to the nature of our charitable work and objectives, in particular, our safeguarding policies and work around protecting older people in their homes, we do not send our fundraisers to knock on people’s doors to ask for donations.

We fundraise from booked Private Sites. We do not undertake street fundraising

We fundraise at privately owned public locations, such as shopping centres or supermarkets. When working at a booked Private Site, we will have a branded Age UK podium, branded clothing, and be wearing ID badges. We take down details solely on secure iPads for regular donations via Direct Debit.

We do not share personal data beyond the Age UK Network

We will never pass on your personal data to other organisations or charities for marketing purposes and will only contact you about products and services provided and/or offered by the Age UK Network.

We do not sell personal data

We will never sell your personal data to other organisations or charities.

We do not ‘cold-call’ people for fundraising purposes. We only phone people with whom we have an existing relationship or who have already given us permission to contact them

‘Cold calling’ involves a company or business calling someone with whom they have had no prior contact. We only call people who have supported us in the past or told us they would like to hear from us.

We will always check first that you’re happy to speak to us when we phone. And if you don’t want to be phoned, just let us know.

Every communication from us to members of the public will always include information on how to opt out from future communications

We only want to contact people who are happy to hear from us and we encourage people to get in touch if they’d like to change the way we communicate with them.

If you tell us you don’t want to hear from us again, or want to hear from us less, we will respect that.

We always stop direct debits received from donors if a third party (e.g. family and friends) advise us that the donor is vulnerable in some way; if we are satisfied that such third party is entitled to act on the donor’s behalf

We know peoples circumstances change and will always cancel donations if one of our supporters is in a vulnerable situation. And if you’re ever worried about an older friend or relative, don’t forget we have lots of information and advice to help, just give us a call on 0800 169 6565.

We are registered with the Fundraising Regulator and as such, we always abide by the Code of Fundraising Practice and commit to upholding the Fundraising Promise. We will keep our fundraising practices under review and we will work with others with the aim of improving practice across the charity sector

We will only work with professional fundraising organisations that meet our high standards.

The Age UK Network includes Age UK and its trading subsidiaries (together forming the Age UK Group) and its National Partners (Age Cymru, Age Scotland and Age NI)


Last updated: May 02 2024

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