The organisation must have aims and values complementary to our own, or contribute to our work.
The organisation must not have a sole purpose of endorsing or selling products unless connected to a partnership agreement, although consideration will be given if a site has a clear benefit to our users and the information is not available non-commercially.
The content of the site must be relevant and useful to the audience of the web page where the link will appear. Local events appeal to a very small part of our audience and will, in general, be rejected.
The content must add value to, or supplement, our existing content.
The content must be reliable, up-to-date and professionally designed, complete, accurate and easy-to-use.
The website must conform to accessibility guidelines so that people with disabilities can use it.
The Digital Editorial team will consult with the relevant internal Age UK specialist to reach a verdict.